A closer look at Eminem’s insane custom gold Rolex

A beautiful one-off signed by Tiffany.

by | Published on 19th Oct 2022

Despite being worth an estimated $230 million, Eminem is often seen wearing simple stuff like Nike Air Max sneakers and G-Shock watches.

But the Lose Yourself rapper also owns one of the craziest custom-made gold Rolex watches we’ve ever seen.

READ MORE: Inside Selena Gomez’ $4.9m California mansion

Underneath the epic custom made bracelet you’ll find a relatively normal Rolex Day-Date.

However, that’s the only ‘normal’ thing about the ‘Eminem Rolex’.


First of all, the Day-Date you see here is made of 18k gold.

It features a beautiful champagne gold dial, with matching gold hands and hour markers.

Only the brand name, the ‘Tiffany & Co.’ signature, the day, date and indices are black.

The watch is paired with an extremely rare custom bracelet dubbed ‘Gold Nugget’.

It’s based on Rolex’s signature so-called ‘President’ bracelet but covered with an elaborate decoration made from 18k gold.

It’s unclear how and when Eminem got the custom gold Rolex but we do know that Heritage auctions sold it for $9,000 just over 10 years ago.

And quite frankly, that would be a bargain today.

The Gold Nugget bracelet is a bit flashy but the watch itself isn’t.

And that’s unusual, especially for a rapper because we all know they famously love their ‘bling’.

Pharrell Williams’ auction

Pharrell is not just a rapper, singer, producer, and businessman, he’s also a fashion designer.

Over the years, he’s worked with several brands and started his own clothing company.

And that also provided the inspiration for the 52 pieces he’s auctioning off.

The collection comprises several watches and 18 pendants made by Jacob & Co.

The highlight of the collection is the colorful diamond pendant that Pharrell wore in several music videos.

In addition to that, Pharrell is also auctioning off a few APs, two $20,000 diamond-studded G-Shocks and even some Swarovski-studded Adidas Stan Smiths.

You can check out the full list of items available on Pharrell’s website Joopiter.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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