New Ferrari F76 is the Prancing Horse's first digital hypercar you'll never be able to drive

This is the new Ferrari F76, Ferrari’s first digital hypercar.

No one will ever be able to drive it because there’ll never be a physical version of this futuristic concept.

Amazingly, we can still use the word ‘production’ when talking about it because this digital concept will indeed be produced – at least digitally – and will be limited to 100 units.

And that’s because it uses a type of technology most people probably forgot about.

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Ferrari made 100 of these

The new Ferrari F76 was unveiled at Finali Mondiali 2025, an annual event that brings together the entire Ferrari Challenge world and wraps up the year.

It’s a big deal for Ferrari owners, because the Challenge is a single-marque motorsport created specifically for owners, and is one of the world’s most popular and best-organized one-make competitions.

The idea is to allow 100 clients to own a digital reproduction of the F76 in the form of an NFT, or Non-Fungible Token.

An NFT is a blockchain-verified digital asset that can’t be altered or copied.

So this means that 100 customers will be able to store their digital F76 in their crypto wallet, which will basically be their virtual garage.

The reason why most people have forgotten NFTs exist

In theory, the technology behind NFTs is sound.

For example, you can turn an original song into an NFT, which would make it easy to verify the ownership of said song, and therefore easier to prove you’re entitled to royalties when the song is played.

Or you can turn an important document into an NFT.

That way, it can never be altered, and its existence can’t be denied, which is useful when it comes to things like contracts.

The problem is that NFT technology has so far mostly been used for very expensive digital images that have no use in the real world.

NFTs were all the rage in 2021 and 2022, but that craze quickly faded away, and the market hasn’t really recovered since.

For instance, Justin Bieber once famously spent $1.3 million on an NFT that’s now worth around $45,000.

And he’s not alone.

Today, around 95 percent of all NFT projects ever launched are worth zero or effectively worthless, with no trading activity at all.

But Ferrari is clearly hoping to change that.