Jimmy Fallon asks Ford CEO what the 'other P' in the Bronco is and he's left stumped
Published on Sep 18, 2025 at 3:06 PM (UTC+4)
by Jack Marsh
Last updated on Sep 18, 2025 at 4:30 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
Appearing on The Tonight Show, Ford CEO Jim Farley left Jimmy Fallon stunned when he asked what the ‘Other P’ feature in the 2025 Bronco Badlands was for.
The Bronco Badlands Sasquatch is getting another upgrade in 2025, as the off-road beast is even mightier.
But while there’s a range of new features, The Tonight Show host Jimmy Fallon was only interested in one particular quirk.
The ‘Other P’.
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Ford CEO showcases new Ford Bronco Badlands on The Tonight Show
The Tonight Show hosts tend to know a thing or two about cars.
Granted, current hotseat personality Jimmy Fallon is no Jay Leno, but he does have quite a liking for bigger SUVs.
One particular fleet tickles his fancy more than others, having piloted Ford CEO Jim Farley around in a Ford F-150 Lightning last year.
Now, with the 2025 Bronco Badlands on the way, Jim and Jimmy went riding again.


Appearing on a small segment of The Tonight Show, the Ford CEO and Fallon jumped inside the new Bronco and had a quick look around the controls.
Now, we know that the new car has improved 35-inch tires, a raised HOSS 3.0 suspension, and ten gears to crank through to optimize its behemoth 2.3L engine.
But Fallon was drawn to a new control called the Other P.
Now, it certainly wasn’t what he expected, as instead of pushing more power to the car, or being some kind of parking assist, it actually gives Bronco drivers a new trim.
Park? Power? Perms! The skit with Jimmy Fallon has a unique take
In the skit, the ‘Other P’ feature landed both Jim F’s with brand-new haircuts.
Perms.
This definitely wasn’t the powertrain enhancement that we first thought.

Thankfully, the Other P feature won’t be coming to all new Bronco Badlands models, just this one special edition on the talk show.
But that doesn’t mean you can’t rock the perm yourself. Maybe 2025 is the return of the curls, just after we survived the mullet regen phase.
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Jack Marsh is a journalist who started his media career after graduating with a degree in Journalism from the University of Chester. As an avid supercar and racing enthusiast, he has a passion for everything from Formula 1 to NASCAR. Whether it's highlighting the intricacies of McLaren’s anti-dive suspension revelations or recognizing celebrities’ multi-million-dollar rides, he has a keen eye for the faster things in life.