Swiss watchmaker Franck Muller is launching its NFT collection
Published on Jul 22, 2022 at 10:40 AM (UTC+4)
by Alessandro Renesis
Last updated on Jul 22, 2022 at 10:41 AM (UTC+4)
Edited by
Kate Bain
Swiss watchmaker Franck Muller has just launched a collection of NFTs in partnership with Binance.
The limited-edition drop will give owners several perks, including the chance to redeem the NFT for an actual Franck Muller timepiece.
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The collection is called ‘Mystery by Franck Muller‘ and, as the name suggests, it consists of various mystery boxes, minted as non-fungible tokens, each of which contains a surprise reward.
The reward depends on a few different factors, obviously the amount you pay is one of them but luck also plays a key role.
Lucky owners of the NFT will be able to receive metaverse wearables, Apple Watch faces and access to Franck Muller private events.
And there’s more because if you manage to get 10 or more mystery boxes, you’ll also be whitelisted to gain early access to Franck Muller’s NFT avatar release.
In order to properly celebrate the drop, Franck Muller has also created a one-off timepiece that will be auctioned off on Binance’s NFT marketplace.
Luxury brands have been extremely eager to jump on the NFT bandwagon in recent times but you have to give credit where credit’s due because this is not Franck Muller’s first rodeo.
Back in 2019, the brand released the Vanguard Encrypto, a limited-edition wristwatch that incorporates a Bitcoin wallet with its own Bitcoin address.
The dial features a laser-etched QR code, which you can scan and use to deposit BTC and check the balance of your wallet in live time.
The watch is actually programmable, so that means that you can set it up to include the information of another Bitcoin wallet you may have.
Quite cool, huh?
So the question now is… how much?
The cost of the NFTS hasn’t been announced yet, this will likely happen on July 27 when the collection actually drops.
As for the Vanguard Encrypto, there are a few models available in the pre-owned market, priced at around $20,000.
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Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
