Jay-Z is the first to own the $340k Bugatti Tourbillon watch and has showed it off
- Jacob & Co. launched a new Bugatti watch
- This one is inspired by the Bugatti Tourbillon
- Jay-Z was the first celebrity to wear it
Published on Aug 23, 2024 at 5:29 PM (UTC+4)
by Alessandro Renesis
Last updated on Aug 25, 2024 at 4:11 PM (UTC+4)
Edited by
Tom Wood
Jacob & Co. has just launched a new Bugatti watch, and Jay-Z is the first to own one, and the first to showcase it.
The watch is inspired by the new Bugatti Tourbillon, and it has a hefty price tag.
Then again, Jay-Z is a billionaire, so the $340,000 price tag won’t really matter much to him.
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Jacob & Co. has a long-standing partnership with Bugatti.
Several of the timepieces created by the brand are inspired by Bugatti.
This is the latest, and one of the most expensive ones.
Jay-Z was wearing a $340k engineering marvel
With few exceptions, such as the Jacob Bugatti Jean, most Bugatti watches feature a miniature reproduction of the car engine.
This also applies to the Bugatti Tourbillon watch, which includes a replica of V16 engine block.
It’s also fitted with a 30-second double-pace flying tourbillon, a twin power reserve as, well as retrograde hours and minutes that start at zero to mimic an RPM counter.
Jacob says the watch took around 18 months to complete, but it was clearly worth the wait.
The synergy between Bugatti and Jacob & Co
Jacob & Co. has designed several versions of the Bugatti Chiron timepiece, including an all-sapphire version that costs $1.5 million.
You don’t have to own a Bugatti to buy a Bugatti watch, but if you do, you can ask Jacob to make a timepiece to match your car, and he’ll do it.
More to the point, you definitely need fat pockets and a big bank balance to get one because all of these watches are quite pricey.
The least expensive variant will still set you back six figures, the same as a supercar.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
