Lamborghini responds to Ferrari unveiling its first ever EV, the Ferrari Luce
Published on Jun 02, 2026 at 12:03 AM (UTC+4)
by Ben Thompson
Last updated on Jun 02, 2026 at 12:03 AM (UTC+4)
Edited by
Mason Jones
Amid all the buzz about Ferrari unveiling the Ferrari Luce, its first ever EV, Lamborghini appears to have issued its own response.
There’s been a media bonanza since the Luce got its big debut, with everyone weighing in.
And now Lamborghini CEO Stephan Winkelmann has spoken up about his company’s past decisions on EVs in the wake of the Luce’s unveiling.
His comments will take you by surprise.
What the Lamborghini CEO has said
In this digital age, everybody is able to share their opinions with the world near-instantaneously.
Whether you loved or hated the Ferrari Luce, you could hop on your phone and broadcast your feelings.
But when someone at the head of Lamborghini makes a statement, that’s when people sit up straight and pay attention.
In a recent interview with CNBC, Lamborghini CEO Stephan Winkelmann reflected on the automaker’s decision to cancel its electric car.
“Our decision to go from [traditional internal combustion engine] to plug-in [hybrid] was a very important one for us, and it worked out,” Winkelmann said.
“We don’t speak about our competitors … but everybody has their own strategy.”
While he didn’t directly comment on the Luce or its reception, he opined that support for EVs was not assured.
“By observing the market … we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid,” he said.
What do we know about Ferrari’s first EV?
Since its unveiling in late May 2026, the Luce has lit up forum boards across the internet.
Everybody has an opinion on Ferrari’s first foray into the EV world.
But what do we know about this car, leaving aside commentary and conjecture?
Designed by Sir Jony Ive, the man who designed the iPhone, the new Ferrari produces 1,050 PS (1036 hp) with a 122-kWh battery pack (with 329 miles of range) and powertrain that’s fully designed in house.
At the time of the launch, John Elkann, the Chairman of Ferrari, said the company was ‘redefining the limits of what is possible’.
Ultimately, everyone is going to have their own opinions – but this car’s success will ultimately be assessed based on sales.
Ferrari Luce Timeline
June 2022: Ferrari includes an all-electric vehicle in its strategic roadmap, originally planning a 2030 lineup composed of 40% fully electric vehicles, 40% hybrids, and 20% internal combustion engines (ICE).
October 2025: At Ferrari’s Capital Markets Day investor event at its headquarters in Maranello, Italy, the company formally introduces the architecture of its upcoming EV.
February 2026: Ferrari hosts an exclusive event in San Francisco, California, to unveil the vehicle’s interior concepts and user interface.
May 25, 2026: Ferrari officially takes the wraps off the completed car, naming it the Ferrari Luce (meaning ‘Light’ in Italian), at a global unveiling event in Rome.
May 26, 2026: Order books officially open globally.
Late 2026: Production models expected to go on sale as deliveries begin across Europe.
Spring 2027: Deliveries expected to begin across the Atlantic.
Following stints at LadBible, The Sun, The New York Post, and the Daily Mail, Ben joined the team full-time in February 2025. In his role as Senior Content Writer, his sparkling copy, the ability to sniff out a good story at 100 paces, and a GSOH quickly led to him becoming an integral and invaluable member of the writing staff.
