Limited-edition Mercedes Maybach got a custom glow-up in Atlanta and now it’s pure art
Published on Jun 06, 2025 at 5:17 PM (UTC+4)
by Alessandro Renesis
Last updated on Jun 06, 2025 at 9:24 PM (UTC+4)
Edited by
Tom Wood
This beauty found in Atlanta, Georgia, is a one-off creation based on the Mercedes-Maybach S-Class S 680, or Maybach by Virgil Abloh, as people might also know it.
Only 150 units were built, but this one is unique because it was further modified to make it a one-off.
The engine’s the same, but a tuning company based in Atlanta, Georgia, made a few changes to the bodywork.
There are only two things we’re wondering now – can you guess what they are?
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Shortly before his passing, the late fashion designer Virgil Abloh teamed up with Mercedes-Benz to create some custom vehicles.
He designed three vehicles: a unique off-the-shelf off-roader, a heavily modified G-Wagen and this, a custom Mercedes-Maybach S-Class.

The engine in the Mercedes-Maybach S-Class S 680 is a 6.0-liter V12 with 603 horsepower and 664lb-ft of torque, giving it a 0-62mph time of just 4.5 seconds.
It didn’t need more power, but Road Show International, a tuning firm and dealer based out of Atlanta, Georgia, decided to make a few aesthetic changes.
There’s a new illuminated Maybach logo on the trunk lid, new nano-ceramic windows and new wheels.
It’s interesting because you really have to squint to see the changes, which is great, because it means they respected the ‘source material’ – so to speak.

Only two questions left.
First, is it for sale?
And if the answer’s yes, then the second question will be – how much does it cost?

The Maybach by Virgil Abloh was limited to 150 units, with only 39 units available in the United States at the time of writing.
As far as we’re aware, all 150 units are still in existence and in good shape.
This car had an MSRP north of $350,000 when it was launched but it’s gone up in value since then.
This one, presumably, is even more expensive than that.