Limited-edition Mercedes Maybach got a custom glow-up in Atlanta and now it’s pure art
Published on Jun 06, 2025 at 5:17 PM (UTC+4)
by Alessandro Renesis
Last updated on Jun 20, 2025 at 11:31 AM (UTC+4)
Edited by
Tom Wood
This beauty found in Atlanta, Georgia, is a one-off creation based on the Mercedes-Maybach S-Class S 680, or Maybach by Virgil Abloh, as people might also know it.
Only 150 units were built, but this one is unique because it was further modified to make it a one-off.
The engine’s the same, but a tuning company based in Atlanta, Georgia, made a few changes to the bodywork.
There are only two things we’re wondering now – can you guess what they are?
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Shortly before his passing, the late fashion designer Virgil Abloh teamed up with Mercedes-Benz to create some custom vehicles.
He designed three vehicles: a unique off-the-shelf off-roader, a heavily modified G-Wagen and this, a custom Mercedes-Maybach S-Class.
The engine in the Mercedes-Maybach S-Class S 680 is a 6.0-liter V12 with 603 horsepower and 664lb-ft of torque, giving it a 0-62mph time of just 4.5 seconds.
It didn’t need more power, but Road Show International, a tuning firm and dealer based out of Atlanta, Georgia, decided to make a few aesthetic changes.
There’s a new illuminated Maybach logo on the trunk lid, new nano-ceramic windows and new wheels.
It’s interesting because you really have to squint to see the changes, which is great, because it means they respected the ‘source material’ – so to speak.
Only two questions left.
First, is it for sale?
And if the answer’s yes, then the second question will be – how much does it cost?
The Maybach by Virgil Abloh was limited to 150 units, with only 39 units available in the United States at the time of writing.
As far as we’re aware, all 150 units are still in existence and in good shape.
This car had an MSRP north of $350,000 when it was launched but it’s gone up in value since then.
This one, presumably, is even more expensive than that.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
