Mitsubishi created its own rain cloud and put it on top of its Xforce car to prove how well it handles wet conditions
Published on Oct 17, 2026 at 12:10 PM (UTC-4)
by Ben Thompson
Last updated on Oct 17, 2026 at 12:10 PM (UTC-4)
Edited by
Mason Jones
To prove how well its Xforce car handles wet weather, Mitsubishi created a rain cloud and placed it on top of the vehicle.
There’s going the extra mile in marketing, and then there’s this.
It looks like something out of Mario Kart in the best possible way.
It’s no wonder then that this car has been attracting eyeballs while out on the road.
We’ve seen pretty outlandish publicity stunts
They say there’s no such thing as bad publicity, and car manufacturers have certainly taken that line of thinking to heart.
Because over the years, we’ve seen a lot of publicity stunts that are the definition of ‘Out of the box thinking’.
Mercedes has had its fair share, from physics-defying stunts to encasing cars inside amber resin.
And it’s not just manufacturers in the west that are going big on the marketing front – just take a look at what BYD subjected one of its cars to.
So how would Mitsubishi’s latest stunt rank with the above?
Let’s take a closer look and decide for ourselves.
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Mitsubishi created its own rain cloud for the Xforce
In a post shared to the company’s Malaysia page, an Xforce was shown driving with a cloud sitting above its roof.
“Some people check the weather forecast… we just bring our own,” the video’s caption read.
“Wherever the Mitsubishi Xforce goes, the First-In-Class Wet Mode keeps you completely in control, no matter how heavy the downpour gets.”
This video is part of what Famous Campaigns described as the ‘Roving Cloud campaign’.
Beyond being eye-catching and attention-grabbing, this cloud campaign serves to demonstrate the SUV’s Wet Mode.
That feature is designed to help drivers maintain stability and control on wet roads.
On Mitsubishi’s website, there’s a Cloud Rover in which fans can see the cloud in action on the roads of Malaysia.
Videos of sightings have already made their way onto social media.
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What do we know about the Wet Mode?
It’s one of four drive modes on the Xforce, alongside Normal, Gravel, and Mud.
It was developed for the hydroplaning risk and variable grip of Southeast Asian rain.
At the heart of Wet Mode is the Active Yaw Control, which applies precise high-frequency braking pulses to the inner front wheels during turns.
This actively neutralizes understeer on wet surfaces.
Effectively what this means is that the car reacts earlier should wheels start to spin, the steering feels steadier, and the car won’t slide wide when turning corners.
In the opinion of Mota Auto, this feature is the real deal – ‘It definitely works as advertised and isn’t a marketing gimmick’.
Timeline of Mitsubishi
1870 – 1875: Yataro Iwasaki charters three steamships to establish a private shipping firm, renamed Yubin Kisen Mitsubishi Kaisha in 1875. He introduces the famous three-diamond logo, combining his family crest with that of the Tosa clan.
1917: Mitsubishi produces the Model A, Japan’s first series-production passenger car.
1970: The automotive division breaks off to form Mitsubishi Motors Corporation.
1982: The Pajero is launched, going on to a record 12 victories in the grueling Dakar Rally.
1992: The Lancer Evolution is debuted.
2016 to present: Nissan acquires a 34% controlling stake in Mitsubishi Motors, formalizing the Renault-Nissan-Mitsubishi Alliance to share EV platforms and technological development globally.
Ben joined Supercar Blondie in February 2025 after being published by international organizations including LADbible, The Sun, the New York Post, and the Daily Mail. He covers supercars, rare and collectible vehicles, aviation, luxury assets, and the fascinating people behind them. His reporting has explored everything from seven-figure supercars and historic Ferrari collections to unusual aircraft adventures and extraordinary automotive discoveries from around the world. Ben has also gained first-hand insight into vehicle craftsmanship and customization, including visiting specialist workshops to see bespoke vehicles up close.
