The bizarre story of Orange County Choppers that went from $40M empire to bankruptcy with a mega viral meme along the way
Published on Mar 20, 2026 at 8:22 PM (UTC+4)
by Alessandro Renesis
Last updated on Mar 20, 2026 at 8:22 PM (UTC+4)
Edited by
Emma Matthews
Some people may be familiar with Orange County Choppers by pure chance.
Maybe you know, but you don’t even know that you know, because you’ve only seen the meme.
But Orange County Choppers – or OCC to its friends – was also a motorcycle shop before becoming a cultural phenomenon.
And now there’s not much left.
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The rise and fall of a $40 million empire
In the early 2000s, Orange County Choppers (OCC) was a New York-based garage and also the star of the hit reality show American Chopper.
Basically like Pimp My Ride but for motorcycles.
At its peak in 2004, the brand was worth $40 million – that’s equivalent to almost $70 million in 2026 – pulling in over 3 million viewers per episode and charging up to $150,000 for a single custom bike.
Unfortunately for them, what made the business successful – and viral – also ended up ruining the company.
The volatile relationship between father and son team, Paul Teutul Sr. and Paul Teutul Jr., ultimately tore the business apart.
Fans may have loved watching their legendary shouting matches, but customers didn’t.
Obviously, the 2008 financial crisis didn’t help.
As a business, Orange County Choppers is almost gone, but the viral meme is here to stay
In 2018, Paul Sr. filed for Chapter 13 bankruptcy, essentially closing this chapter (pardon the pun) for good.
Long after the show’s ratings dipped, a specific scene from a 2009 episode became the internet’s favorite way to illustrate a heated debate.
The argument began with Paul Sr. yelling about his son’s lack of punctuality, followed by Paul Jr. throwing a chair in frustration and storming out while his father continued to scream in the office.
The moment went viral, resulting in the frame that became a meme.
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After beginning his automotive writing career at DriveTribe, Alessandro has been with Supercar Blondie since the launch of the website in 2022. In fact, he penned the very first article published on supercarblondie.com. He’s covered subjects from cars to aircraft, watches, and luxury yachts - and even crypto. He can largely be found heading up the site’s new-supercar and SBX coverage and being the first to bring our readers the news that they’re hungry for.
