Customer paid more than $2 million to buy a Pagani and requested it looks dirty and like it's crashed

This is the Pagani Utopia The Coyote, specifically commissioned to look like it’s already been damaged.

An unnamed Pagani customer spent around $2 million on a car that looks like it’s already been crashed.

It looks… different.

And it also begs an interesting question.

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The story behind the Pagani Utopia The Coyote

The Pagani Utopia The Coyote uses a combination of Rosso Monza, Blue, and Turquoise graphics over the Bianco Benny bodywork, and the idea is to pay homage to the iconic Martini Racing livery.

That’s fair enough, but the customer also wanted more and added black stripes and marks that make it look like they were painting the car, and then they slipped and made a mess.

But this was done on purpose, as the Italian supercar maker explained on Instagram.

The interior is equally unusual, with black and blue leather with red fabric. It certainly doesn’t look sober.

But it’s important to point out that everything we see here is by design.

The customer, according to the company, wanted something absolutely unique and recognizable.

Well, mission accomplished.

This customization begs a question

Pagani was happy to accommodate these requests, like they did in the past, but it begs a question: what would other supercar makers do?

Ferrari would have almost certainly said no.

Ferrari is famously particularly fierce when it comes to this.

The company wants to keep everything under control, and it maintains a discreet approach to its allocation process, but it’s an open secret that they reserve the right to decide who gets to buy their cars.

And they reserve that right based on several factors, including how you ‘treated’ Ferraris you’ve owned.

Translated, if they don’t like what the customer has done to the livery and paint of the car, they’re likely to prevent said customer from buying limited-edition models in the future.

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