Porsche’s bespoke Panamera transforms into a refrigerated five-star cigar lounge on wheels

Porsche has taken the idea of a luxury sedan and nudged it into a completely different universe.

This one-off Panamera Turbo isn’t built for commuting, it’s built for someone who treats every trip like a private ritual.

The kind of owner who’d rather sink into an experience than simply get from A to B.

And now that Porsche’s finally revealed its interior, the whole commission makes perfect sense.

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The bespoke Panamera that became a rolling cigar lounge

Two years after Porsche first announced this special Panamera, the cabin is finally on display.

And it’s every bit as over-the-top as you’d expect from the Sonderwunsch division.

Front half business, rear half pure indulgence, it’s a build that turns the Panamera into a five-star lounge on wheels.

The showpiece sits between the rear seats: an illuminated champagne cooler paired with a dedicated cigar humidor. 

Porsche didn’t phone this in, either. 

The humidor has a glass lid so you can browse your collection like it’s fine art, a built-in hygrometer to keep the humidity right where it should be, and even a removable cutter and lighter tucked neatly inside. 

Too much moisture ruins the burn, too little dulls the flavor, and this setup keeps everything in the Goldilocks zone.

Almost every surface is wrapped in leather, from the champagne bottle cradle to the entire luggage bay. 

Porsche even hid little Easter eggs in the front seats, stitching in coordinates for Zuffenhausen on the driver’s side and Leipzig on the passenger’s.

A quiet nod to where the car was developed and built.

And that sets the tone for how deeply personalized this commission really is. 

And with a base Panamera Turbo already starting north of $200,000 – before the typical six-figure Sonderwunsch add-on – you expect it to feel special the moment you look at it. 

How Sonderwunsch is stretching Porsche customization even further

This build is the kind of flex Porsche loves to showcase, because it proves a point: if you can imagine it (and afford it) Sonderwunsch will find a way to make it real. 

Until recently, most clients kept their outrageous ideas confined to 911-based projects, but tastes are shifting. 

The program’s fully restored first-gen Cayenne GTS showed that even older models are getting the bespoke treatment.

So it’s clear Porsche isn’t just offering custom colors or stitched initials anymore. 

It’s selling a feeling – a sense that your car doesn’t just belong to you, it was built around you.

And in the case of this Panamera, that feeling comes chilled, illuminated, and perfectly humidified.

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