Inside the exclusive process where Porsche hand-mixes your dream car color like a luxury potion

Porsche has a unique program in place – they call it the Sonderwunsch program – to create custom color options and paint-to-sample options for its customers

The list of available colors becomes potentially limitless thanks to this program.

Like most luxury automakers, Porsche came up with this idea because buyers expect this level of customization.

But there’s actually an important thing to bear in mind.

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Like Aston Martin with Q, Bentley with Mulliner and Lamborghini with Ad Personam, Porsche has a customization program that allows buyers to create a bespoke one-of-one supercar.

In theory, the list of color options is limitless but, in practice, the German car brand says it is offering around 190 color options for 2025 models.

This is something worth bearing in mind, because even though Porsche doesn’t have blanket bans on specific colors like other manufacturers do, the German automaker still wants to maintain certain standards.

So, even though they will take every and any request into consideration, each custom color will have to undergo a technical assessment to ensure it meets the company’s quality standards.

Translated, if they can’t do it right, they won’t do it at all.

This, for example, is a potential issue when you’re trying to blend together colors that don’t mix right, because they don’t want to end up with a color that looks weird or, even worse, a color that fades and deteriorates with time.

Every Porsche model is customizable with the Sonderwunsch (German for ‘special request’) program, but the 911 is by far the vehicle that’s most frequently customized.

We should also point out that, just like Bentley, Aston and other equivalent brands, Porsche sometimes uses its customization program to create vehicles just because it can.

A while back, the company unveiled an amazing one-off 911 Dakar created with the Sonderwunsch program, arguably one the best-looking 911 Dakars ever made.