One-of-a-kind Rolex Four Seasons collection sells for a staggering $49.4 million at auction

Rolex gave its four most famous watches a makeover and it created the one-of-a-kind Rolex Four Seasons collection.

The collection is made up of four Cosmograph Daytonas covered in precious metals, colorful gemstones and some seriously unusual stone dials.

The watches were unveiled at Watches and Wonders 2026 in Geneva before being sent to auction in London.

And collectors were apparently very keen to get their hands on one.

Spring

Rolex gave each luxury watch its own personality, with the designs inspired by spring, summer, autumn, and winter.

Spring is the purple and green dream of the collection, with an 18 ct white gold case surrounding a chrysoprase dial and lepidolite chronograph counters.

The bezel is covered with purple sapphires, while diamonds add some extra sparkle around the case.

Summer

Then comes Summer, which feels like Rolex turned the sunshine all the way up.

The 18 ct Everose gold Daytona has a turquoise dial, heart of ruby counters and a bezel set with pink sapphires. Diamond-set details complete the look, making it arguably the most instantly flashy of the four.

Autumn

Autumn takes things in a warmer direction, combining an 18 ct yellow gold case with a mookaite dial and chrysoprase counters.

Green tourmalines surround the bezel, giving the watch a distinctly earthy color palette.

Winter

And then there is Winter, which looks like it was designed for someone who thinks a normal platinum watch isn’t quite icy enough.

Its 950 platinum case surrounds a blue opal dial with lapis lazuli counters, while a blue-to-fuchsia sapphire gradient wraps around the bezel.

All four use Rolex’s calibre 4131 movement and are certified as Superlative Chronometers.

Collectors spent millions on some very small watches

These aren’t the sort of watches you casually throw on before heading out for dinner.

Each one was auctioned individually by Phillips in London, and the bidding produced some seriously impressive numbers.

Summer came out on top at $13.65 million, followed closely by Autumn at $13.52 million.

Winter wasn’t far behind either, selling for $13.20 million.

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Spring was the least expensive of the four, although calling a $9.01 million watch the “cheap” one would be a little ridiculous.

Add the results of all the Four Seasons watches together and the collection generated a staggering $49.4 million.

That’s an average of about $12.35 million per Daytona.

There’s a very good reason they cost so much

There is, of course, more going on here than Rolex making four ridiculously expensive watches.

The auction was organized to raise money for charity, with the proceeds going to the Federer Foundation and Re.

The Federer Foundation, established by tennis legend and Rolex Brand Ambassador Roger Federer, supports early education projects, while Re works on protecting biodiversity and ecosystems around the world.

The sale was also part of Rolex’s Perpetual Planet Initiative, which supports conservation and exploration projects.

So while the winning bidders walked away with some exceptionally rare wrist candy, the $49.4 million raised from the four watches will be doing considerably more than telling the time.

Which one is your favorite?