Cars

Sikh billionaire set to unveil unique ‘next level’ Rolls-Royce creation

  • A Sikh billionaire has announced he is collaborating with Rolls-Royce
  • Reuben Singh is known for his love of the luxury car brand
  • He also colour-coordinates his turbans with his cars

Published on Jun 27, 2024 at 7:47 PM (UTC+4)
by Ben Thompson

Last updated on Jun 28, 2024 at 1:28 PM (UTC+4)
Edited by Alessandro Renesis

A Sikh billionaire has teased a ‘unique’ creation from Rolls-Royce.

Reuben Singh is widely known for color-coordinating his turbans with his many cars.

The 47-year-old businessman’s love for the car brand is also well-established – having bought six in one go in 2019.

READ MORE: Supercar Blondie picks up her brand new Rolls-Royce customized from scratch

What is Reuben Singh working on with Rolls-Royce?

Singh has now announced that he will be collaborating with Rolls-Royce for a project set to be launched in September.

Sikh billionaire bought five Rolls-Royce Cullinan in one go
Reuben Singh
Sikh billionaire bought five Rolls-Royce Cullinan in one go
Reuben Singh

“Back at my other home! Creating exceptional concepts of next generation driving. Can’t wait to see the Next Unique one-off creation from Team RR Coming Soon!!!! This time it truly is another level,” he wrote on Instagram, before adding another cryptic message.

The message simply read ‘September’.

We’ll have to wait until September to see what Singh and Rolls-Royce have been working on.

Reuben Singh’s love for Rolls-Royces

Singh started matching his turbans to his cars after a racist remark about his religious attire inspired him to start the ‘Rolls-Royce Turban’ challenge.

Since then, he’s gained a following online as a lover of luxury cars.

In 2019, when he acquired six Rolls-Royces at once, including a new Cullinan and Phantom.

His collection also includes a Porsche 918 Spyder, Lamborghini Huracan, Bugatti Veyron, a private jet, and other wild purchases.

Sikh car collection
Reuben Singh
Sikh car collection
Reuben Singh

It’s not cheap to pick up six cars at once.

Fortunately for Singh, he’s earned himself a ton of cash through his businesses.

He’s the CEO of call center company alldayPA and private equity firm Isher Capital.

His first business was an accessory store for teenage girls called Miss Attitude.

It first opened in Manchester in 1995 and spread out to more than 100 locations across the UK.

He sold the business in 1999 – whilst he was still at university.

No exact figure has ever been confirmed, but it was reported to be between $1 million and $27 million.


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Ben got his start in journalism at Kennedy News and Media, writing stories for national newspapers, websites and magazines. Now working as a freelancer, he divides his time between teaching at News Associates and writing for news sites on all subjects.