Cupra has unveiled its latest model, but it’s actually a super-stylish yacht and not a car.
Yep – for some reason, automakers have started making yachts now.
Lamborghini has done it, Mercedes-AMG has done it, and now Cupra is just the latest to jump on the trend.
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The boat you see here was built in partnership with De Antonio Yachts, a shipwright based in Barcelona.
It’s officially known as the D28 Formentor Hybrid; the name comes from the brand’s first standalone model, the Formentor.
The brand has been working on this project for about two years but it’s safe to say that it was definitely worth the wait.
The boat is as stylish as they come, painted in Graphene Grey, with a Petrol Blue hull along with black and carbon fiber accents.
In fact, the only thing that’s missing is the brand’s flagship copper color.
As the name suggests, the yacht is a hybrid powered by a 400hp (298kW) engine and two 20hp (15kW) electric motors.
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We don’t know what this 26-foot (7.9-meter) yacht is going to cost yet so the only thing we can do is speculate.
We know that Lamborghini’s yacht costs $4 million, and we also know that the yacht that Mercedes-AMG built costs around $3 million.
This may be a Cupra, but it is still a yacht, so a 7-figure price tag wouldn’t be shocking after all.
Why haven’t I heard of Cupra before?
Probably because the brand is relatively new on the scene.
In 2018, Cupra was launched as a standalone performance brand owned by Volkswagen.
However, Cupra was originally founded in the mid 1980s as the racing arm of Spanish carmaker Seat.
But it wasn’t until the mid 1990s that the name was applied to sporty versions of Seat’s road cars.
The company has a strong focus on visual marketing and brand identity, especially when it comes to its Catalan origins.
So the fact that its teamed up with a Barcelona-based shipbuilder to make this yacht is clearly not a coincidence.