Tech CEO who sold company for $1.6 billion only kept $100 million for this reason

Published on Aug 19, 2025 at 6:07 AM (UTC+4)
by Grace Donohoe

Last updated on Aug 18, 2025 at 5:07 PM (UTC+4)
Edited by Emma Matthews

This tech CEO, Brian O’Kelley, who sold AppNexus for a reported whopping sum of $1.6 billion, only kept $100 million for a big reason.

Instead of acting accordingly when he acquired the huge sum, he billionaire only kept a small sum of the earnings for himself.

Now, it’s been revealed that he did it for a reason.

Forget buying fancy cars and superyachts, this tech CEO did quite the opposite, and for good reason too.

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There’s a reason this tech CEO sold a company but only kept $100 million

When it comes to businesses and making money, many entrepreneurs have the goal of making as much money as possible.

But one tech CEO, Brian O’Kelley, had different motives when it came to selling AppNexus.

The Tech CEO spoke to Fortune magazine and explained how he sold the startup AppNexus and acquired a sum of $1.6 billion, but only kept a small amount of the money for himself.

News broke in 2018 that the company was set to be sold, with estimates made of a 10-figure sum by many outlets. But after speaking to Fortune, he revealed that he only kept $100 million for himself.

“We just figured out a number that we thought was enough money – to be able to buy a house and things like that – and then we doubled it, and we gave the rest away,” Brian O’Kelley told the publication.

He also explained that he wanted to keep his kids grounded, too.

“I don’t get why you need $200 billion, $500 billion, or even $1 billion. The joy of appreciating what we have and making those hard choices is really foundational,” he continued.

The former AppNexus CEO simply explained that he doesn’t believe in billionaires and will even give the money away if his new company, Scope3, becomes successful.

He isn’t the only figure wanting to do good in the finance world

The tech industry and finance world can come with a lot of consequences as well as positives. But some wealthy individuals are trying to use their money for good.

For example, this 77-year-old billionaire’s $180M superyacht is the ultimate tribute to his mother.

Plus, we bet you didn’t know that the youngest self-made billionaire is just 28 years old and worth $3.6 billion, crazy, right?

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Grace started her career writing about the weird and wonderful for the international press. She's covered everything from lifestyle to sports and hard news and now finds herself pursuing her main interest - cars. She's loved cars from a young age and has a keen interest in luxury travel too.