$400,000 Porsche-designed TV is something to behold but one thing in particular caught people's eye about it
Published on Nov 03, 2025 at 6:03 PM (UTC-5)
by Daisy Edwards
Last updated on Nov 03, 2025 at 6:03 PM (UTC-5)
Edited by
Amelia Jean Hershman-Jones
There’s something so fabulous about a massive luxury TV with automotive DNA, and this $400,000 Porsche-designed TV is something to behold.
The Austrian premium electronics outfit C-SEED teamed up with Porsche Design to craft a giant MicroLED display that looks more like a sculpture than a screen.
Hidden underground when not in use or disguised, it rises, unfolds, and reveals itself in full glory.
The standout feature is the way it moves, and that detail has everyone talking.
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$400,000 Porsche-designed TV is performance meets auto heritage
The C-SEED 201 (and its smaller sibling, the C SEED 144) are masterpieces of tech built around a design brief by Porsche Design: minimal form, high-grade materials, flawless execution.
The 201-inch version of the television rises 15 ft from its underground casing in about 15 seconds, then seven MicroLED panels unfold over the next 25 seconds.
With over 2.9 million MicroLEDs that process data up to 100,000 times per second, it’s built for ultra luxury, high-performance entertainment.
Check out the kinetic rise and unfold
Specs matter, but what’s capturing attention is the movement.
The screen is hidden underground, tucked away until you hit a button, then it rises and unfolds like a piece of kinetic art.
That dramatic reveal is the standout, and the tech company has designed another version that starts as an unassuming TV stand, but then actually becomes the TV.
The floor-hidden version is designed for super yachts and ultra cool poolside cinemas, the rising column and unfolding panels act like an automotive-inspired mechanism, fitting given the Porsche Design involvement.
The motion gives it personality and turns it from a TV into a performance piece.
It’s outrageously expensive and built to impress, but the unforgettable part is the moment it rises out of the ground and unfolds before your eyes like a TV from the future.
Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
