Heineken has just made a beer specifically for the Metaverse
Published on Mar 24, 2022 at 2:12 AM (UTC-4)
by Alessandro Renesis
Last updated on Apr 28, 2022 at 7:09 AM (UTC-4)
Edited by
Alessandro Renesis
The metaverse is a trillion-dollar industry in its infancy and global companies are naturally eager to get a piece of the pie.
Heineken, for example, has just developed a new beer and a tap room called ‘Silver’, specifically designed for the metaverse, and it will also turn former French footballer and brand ambassador Thierry Henry into an NFT so that other users can hang out and have beer with the champ.
This is probably going to sound a bit surreal to some people but Heineken also created a new type of virtual hop (they wrote the code for it) called A-Pixel, allowing players in the metaverse to cultivate the hops and brew the beer.
Both major multi-national companies and celebrities including Snoop Dogg are digitalising themselves and their products for the metaverse, which essentially combines virtual reality with blockchain technology.
Heineken kick-started the trend, but we can safely expect other major beer producers to follow suit.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
