Tinder CEO once revealed the one thing everyone should do on the app to find their 'perfect match'
Published on Feb 10, 2026 at 8:33 PM (UTC+4)
by Alessandro Renesis
Last updated on Feb 10, 2026 at 8:33 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
All swiped out? Renate Nyborg, former CEO of Tinder, once revealed the one thing that truly works on the world’s most popular dating app.
Tinder has been making matches since 2012, and people have been trying to find a way to make the most out of it and find love.
There are several strategies but, according to Nyborg, the best one is a strategy most people ignore.
With Valentine’s Day fast approaching, let’s find out what this simple hack to finding love actually is.
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The best strategy is simple, and yet people may miss it precisely because of that
A while back, then-Tinder CEO Renate Nyborg shared a simple but effective strategy for finding your ‘perfect match’.
The advice boils down to a simple philosophy: don’t lie.
According to Nyborg, the secret isn’t a complex algorithm hack, but rather a focus on finding things about yourself that work, and putting them out there.
Nyborg also said there’s another golden rule.
“The more you put in, the more you’ll get out,” she told Reuters.
Nyborg said that providing actual information about yourself helps establish more ‘meaningful connections’, which, translated into real-world terms, means you can’t really sell what you don’t have.
As a strategy, according to Nyborg, sugarcoating or faking something you’re not is a bad plan that falls apart quite quickly in reality.
Tinder is older than people realize
Like most social networking apps, Tinder is older than people realize.
It was launched in 2012, meaning it’s younger than Instagram and older than TikTok.
Tinder probably became so popular because it’s arguably the world’s first social media openly designed for dating.
In the past, we’ve seen plenty of social networks marketed for something else but de-facto used as a dating app.
Cynics would argue that both Instagram and Facebook are often used for that.
Tinder is also what is known as a ‘geosocial’ network, which means that how you use it will also depend on where you are, and vice versa.
To be fair, most apps are geosocial.
Facebook, Gmail, Yahoo Mail – these are all geosocial apps.
After beginning his automotive writing career at DriveTribe, Alessandro has been with Supercar Blondie since the launch of the website in 2022. In fact, he penned the very first article published on supercarblondie.com. He’s covered subjects from cars to aircraft, watches, and luxury yachts - and even crypto. He can largely be found heading up the site’s new-supercar and SBX coverage and being the first to bring our readers the news that they’re hungry for.
