Tesla is now selling its cheapest Model 3 in Europe as it expands lineup

A new version of the Tesla Model 3 just arrived in Europe, and it’s the cheapest one they’ve sold there so far.

It arrives at the perfect moment, too – Europe’s EV battle is getting crowded, and low prices win a lot of arguments.

Tesla’s been losing a bit of momentum, with more shoppers drifting to cheaper rivals.

So this new Model 3 Standard is Tesla stepping back into the ring with a competitive price tag.

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Tesla’s most affordable Model 3 arrives in Europe

The Model 3 Standard is the new starter Tesla – simpler, cheaper, but still not bargain-bin. 

It just launched in the US, and now Europe gets it with more than 300 miles of range.

Tesla cut back on some fancy materials and features to drop the price. 

And it dropped pretty far.

Germany gets it for $44,240 (€37,970), Norway for $32,720 (NOK 330,056), and Sweden for $47,880 (SEK 449,990) – all way below the pricier Model 3 that starts at $53,570 (€45,970). 

Suddenly, the EV brand is not just fighting premium EVs, it’s going head-to-head with cheaper picks like VW’s ID.3 and BYD’s Atto 3.

First deliveries start in early 2026, which gives Tesla a solid comeback moment just as sales in some countries begin to stall. 

Sometimes you don’t need a new model – just a smarter price.

How Tesla shifted toward cheaper EVs

Tesla didn’t land on the Model 3 Standard out of nowhere – this move has been building for a while. 

For years, the company teased the idea of a brand-new entry-level Tesla that would sit below the Model 3 and open the door for first-time EV buyers.

But as development dragged on, Tesla changed direction. 

Instead of pouring resources into creating a completely new low-cost car, the company began looking at how to make its existing lineup simpler, cheaper, and faster to build.

That shift became crystal clear when Tesla eventually confirmed the standalone budget model wasn’t going ahead. 

From that point on, the focus moved to reworking the cars already in production, starting with updates to the Model Y that paved the way for lower-cost trims.

The Model 3 Standard is the next step in that plan, part of a wider reset as Tesla competes in an EV market where rivals keep pushing prices down.

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