Tesla's full 2025 Europe performance data has been released and it makes for awkward reading

If there was ever a reminder that Europe can be a brutally unforgiving market, Tesla’s full 2025 Europe performance data delivers it in spades.

December registrations collapsed across several major countries, eroding what was once a Tesla stronghold.

Sweden and France were particularly painful, while Norway once again played the role of EV outlier.

Taken together, the figures mark one of Tesla’s toughest years in Europe since it became a mainstream brand.

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Tesla’s full 2025 Europe performance was dismal

According to Reuters, in December alone, Tesla registrations plunged 71 percent in Sweden and 66 percent in France, Europe’s third-largest car market.

The pain didn’t stop there.

Portugal saw a 13 percent drop, Spain fell 44 percent, and Belgium slid 28 percent.

Across 2025 as a whole, registrations fell 37 percent in France, 70 percent in Sweden, 53 percent in Belgium, and 22 percent in Portugal, with Spain down a more modest 4 percent.

Italy and Switzerland offered brief relief in December, posting gains of 85 percent and 76 percent, respectively, but even there, full-year sales still declined.

Then there’s Norway, which is proving to be an outlier.

Tesla registrations surged 89 percent in December to 5,679 vehicles, helping the brand secure a market share of more than 19 percent for the year, and setting a new annual sales record.

With nearly all new cars sold in Norway now electric, Tesla continues to thrive in a market that rewards EV-first strategies rather than punishing them.

Competitors are stepping up

Historically, Tesla rode a wave of novelty and limited competition in Europe, with the Model 3 and Model Y regularly topping EV sales charts from 2019 through 2022.

But the landscape has changed.

European brands like Mercedes and BMW have launched a flood of competitive EVs.

Recently, BMW officially passed the three million mark in EV production, showing that they’re no slouch in the electric department.

Chinese manufacturers are also a major competitor, with manufacturers like BYD even planning to have 2,000 European dealerships by 2026.

Add in aggressive price cuts that dented margins, and Elon Musk’s increasingly polarising political commentary, and the slowdown starts to make sense.

Now, 2025 doesn’t exactly spell Tesla’s doom, but it does signal one thing: in Europe, being early isn’t enough.

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