‘The Price Is Right’ contestant won a car and was ecstatic, but then revealed what actually happens once the show ends
Published on Aug 08, 2025 at 3:38 PM (UTC+4)
by Daisy Edwards
Last updated on Aug 08, 2025 at 3:38 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
This ‘The Price Is Right’ contestant won a car and was ecstatic, but then she revealed on TikTok what actually happens once the show ends.
Sometimes, even when the price is right, your day can get even better, and you get to win expensive prizes you never thought you could, like this contestant, Kate Steinberg.
Kate Steinberg was in a recently aired episode of the iconic and long-running CBS show ‘The Price Is Right’ where she won a car, and she fell onto the ground in excitement and hugged model Rachel Reynolds.
She was even more excited to pick up her new car, trading in the car she won for a model that cost the same as her winnings – you can’t help but smile when you see Steinberg and her fiancé’s excitement about the new car.
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What actually happens when a ‘The Price Is Right’ contestant wins a car?
Meet Kate Steinberg, a young woman who recently took part in the iconic and long-standing game show on CBS called ‘The Price is Right’.
As well as some money, Steinberg was over the moon to realize that she had won a brand new car and was so excited she fell onto the floor, bewildering host Drew Carey, who watched the woman roll on the floor.
Steinberg ran to the model assistant who was showing off her new car and gave Rachel Reynolds a massive hug.
There was no doubt that this woman was extremely excited and grateful that she’d won a car.
Now it has been a few months since her win, it’s finally time for her to go and pick up her new car, and luckily, she brought us along for her journey in the form of a TikTok.
She won a Nissan Versa but got a different car
While the car that Rachel Reynolds was showing off on television was actually a Nissan Versa, Steinberg revealed that you could take the car credit and get a new car that cost the same as the one she won.
Instead of sticking with the Versa, Steinberg went for America’s favorite car, a Toyota RAV4.
Steinberg shared a video of herself and her fiancé Chad Savage, overwhelmed with excitement, dancing in front of her new car.
No wonder she got America’s favorite car from America’s favorite game show, ‘The Price is Right’.
@itskatesteinberg The Price Is Right making dreams come true 😭 #millennial #fyp ♬ original sound – Kate Steinberg
Daisy is a technology journalist, covering artificial intelligence, consumer tech, Apple news, cryptocurrency, digital business, and emerging technologies. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral tech hacks and the latest developments in the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex technology stories into clear, engaging reporting for a global audience. Her work focuses on the products, platforms, and innovations that are transforming the way people work, communicate, and interact with technology. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
