Vacheron unveils watch that gives off its own fragrance while you wear it
- Vacheron Constantin teamed up with a fashion designer and a perfume maker to create a unique timepiece
- The new watch literally oozes its own fragrance
- According to Vacheron, it smells of tuberose, ylang-ylang, orange blossom and lavender
Published on Apr 15, 2024 at 6:44 PM (UTC+4)
by Alessandro Renesis
Last updated on Apr 16, 2024 at 7:18 PM (UTC+4)
Edited by
Tom Wood
Vacheron Constantin just unveiled a new concept wristwatch that’s special for all the reasons you wouldn’t expect.
For once, the watch isn’t making headlines due to technical innovation or a high price.
By contrast, people are talking about it because it literally smells.
And it smells good, too.
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When you put the words innovation and watchmaker in the same sentence, you almost always get a result that has to do with technical progress.
Bulgari, for example, just launched the thinnest automatic wristwatch ever created.
And then we’ve got H. Moser & Cie, who’s experimenting with a type of paint that doesn’t reflect the light, thus making the watch nearly invisible due to how dark it is.
Vacheron did something no one ever thought of, certainly not at this level, and launched a watch that oozes its own fragrance.
Unveiled at this year’s Watches and Wonders, Vacheron calls it the Égérie – The Pleats of Time.
It was developed by the Swiss manufacturer together with Yiqing Yin, a Paris-based fashion designer, and Dominique Ropion, the perfume maker that created Paco Rabanne’s Lady Million, among others.
Pictured below, left to right, fashion designer Yiqing Yin and perfume maker Dominique Ropion
The case itself is ‘conventional’, in that it’s made using pink gold for the 37mm case and diamonds to adorn the bezel.
However, the strap of the watch is made from a material that generates different scents upon contact with the skin or during movement.
Vacheron says the fragrance combines lavender, orange blossom with the scent of two slightly more rare flowers, the tuberose and the ylang-ylang.
It probably smells better than H. Moser’s watch which is literally made of cheese.
The collection comprises two different models, only one of which is available in the market.
The production version, the one with the ‘normal’ strap, is limited to 100 pieces but the other one, the one with the fragrance strap, is only a prototype for now.
Hopefully, that’ll change at some point.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
