Vision Alpina is BMW's V8-powered answer to Maybach
Published on May 18, 2026 at 3:21 PM (UTC+4)
by Alessandro Renesis
Last updated on May 18, 2026 at 3:21 PM (UTC+4)
Edited by
Mason Jones
This is the Vision BMW Alpina, a V8-powered coupe that, apparently, will make it to production.
There are a few caveats, but the styling of this vehicle and more importantly its V8 are set to be used for an upcoming flagship vehicle (probably a sedan) next year.
In this market, there’s no room for error when it comes to managing the brands in your portfolio.
And that’s why, aside from the V8 and the looks, this vehicle is also an important statement on the part of BMW.
A new future for Alpina
Alpina started out as a third-party manufacturing company that primarily worked for BMW.
Legend has it, the first component ever made was a carburetor.
Through the years, Alpina kept working exclusively with BMW, and it generally focused on high-performance variants of the automaker’s flagship vehicles.
But now that Alpina is officially part of the BMW Group, the company has made a clear decision about its future.
With a clear direction for electric vehicles in place, and the M-brand on the rise to challenge AMG, the idea is to turn Alpina into BMW’s answer to Maybach.
The concept car is the first of this new breed
Unveiled at Villa d’Este, the Vision BMW Alpina is massive – 204.7 inches or 5.2 meters – making it huge for a coupe.
BMW said the concept is powered by a V8 engine, which is good news because it means the company is learning from other manufacturer’s mistakes.
In the high-end segment of the market, electric cars aren’t really taking off as expected.
Visually, the concept retains a wealth of the brand’s signature design cues.
The front end, for example, revives the brand’s shark nose inspired by the iconic E24 Alpina B7, while at the rear you’ll find elliptical quad exhaust outlets.
Like other equivalent four-door coupes, the car is mostly designed for its passengers, not necessarily the driver.
The seats look like they belong to an airport lounge or a private jet.
This coupe is a one-of-one design study, but the good news is its V8 powertrain and the styling will directly transition to a production flagship sedan – probably the Alpina 7 Series – next year.
The price is rumored to be in the region of $200,000, which, quite frankly, sounds even too conservative.
But we’ll see.
After beginning his automotive writing career at DriveTribe, Alessandro has been with Supercar Blondie since the launch of the website in 2022. In fact, he penned the very first article published on supercarblondie.com. He’s covered subjects from cars to aircraft, watches, and luxury yachts - and even crypto. He can largely be found heading up the site’s new-supercar and SBX coverage and being the first to bring our readers the news that they’re hungry for.
