Has the Toyota Prius gotten sexier?

Published on Nov 17, 2022 at 4:03 PM (UTC+4)
by Adam Gray

Last updated on Dec 15, 2022 at 2:45 PM (UTC+4)
Edited by Kate Bain

Has the Toyota Prius gotten sexier?

One thing is for certain, Toyota can’t be faulted for the effort they have put into redesigning the Prius.

The Japanese carmaker hopes to re-energize its hybrid flagship and overnight, it revealed the radical makeover it has been given for 2023.

A cartoon-like design and lack of power were the most notable comments made about the outgoing model.

Toyota Prius

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Few will confuse the latest fifth-generation model with its predecessor.

The overall look is now sleeker and more aggressive.

There is a gentle, coupe-like slope to the front end, windshield and roofline.


Aero-efficiency is key, so Toyota’s designers have kept creases and flourishes to a minimum, too.

On the inside, the Prius 2023 interior has been revamped, with a focus on material quality and driver comfort.

2023 Prius performance

Ok, so the Prius’s dramatic design changes have got people talking, but what about power and performance?

Well, there is a new drivetrain – an upgraded version of that used by the previous Prius plug-in.

Toyota Prius

The old 1.8-liter gas engine makes way for a new 2.0-liter inline-4.

It is still paired to twin electric motors, but they have also been beefed up.

Combined output increases 60 percent, jumping from 121hp to 193hp.

If that is not enough power, there is the Prius+ plug-in hybrid, which has been given an even bigger boost.

Combined output for the Prius+ increases 77 percent, jumping from 134hp to 220hp.

Toyota Prius redesign

According to Toyota, the 2023 Prius also increases its all-electric range, which is currently 24 miles, according to the EPA, by 50 percent.

All new Prius models will wear Toyota’s new ‘Beyond Zero’ badge, which will appear on all of its electric models moving forward.

Making the grade

The 2023 Prius will be offered in three grades: LE, XLE and Limited.

The LE grade has standard dark grey 17-inch alloy wheels with wheel covers, an eight-inch Toyota Audio Multimedia touchscreen, and six-way adjustable fabric front seats in black or grey, with fabric in the rear.

Additional standard features include six USB-c ports, Electronic Parking Brake (EPB), SofTex steering wheel, and Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA).

The XLE grade comes with everything on the LE grade and adds standard 19-inch alloy wheels and eight-way adjustable heated power driver’s SofTex seat in standard in black or grey.

It also comes with standard rain-sensing wipers, smart key, wireless charger, and front and rear parking assist with automatic braking

The Limited includes all standard LE and XLE features and adds a standard 12.3-inch JBL Premium Audio touchscreen display, fixed glass roof, SofTex heated and ventilated front seats, heated steering wheel, power rear liftback, and Digital Key.

All Prius hybrid grades come in a choice of Front Wheel Drive or All Wheel Drive. 

2023 Toyota Prius price

The Manufacturer’s Suggested Retail Price, excluding Dealer Processing and Handling, will start at $27,450 for the LE grade.

2023 Toyota Prius models are expected to arrive at Toyota Dealerships in January 2023.

# Tags - Car News, Cars, Toyota


Adam Gray

Adam Gray is an experienced motoring journalist and content creator based in the United Kingdom. Using his media accreditation with manufacturers’ press offices, Adam test drives the latest cars and attends new vehicle press launches, producing written reviews and news pieces for supercarblondie.com. Before joining the Supercar Blondie team, Adam was Motoring Editor for Portfolio North magazine, North East Motoring Editor at Reach plc, and provided motoring content on a freelance basis to several lifestyle and business publications in the North of England. When he’s not behind the wheel of the latest car, Adam can be found at his local rink playing ice hockey or supporting his beloved Middlesbrough FC.