Apple is set to launch more than 20 new products in 2026
Published on Dec 23, 2025 at 9:50 PM (UTC+4)
by Jack Marsh
Last updated on Dec 23, 2025 at 9:56 PM (UTC+4)
Edited by
Mason Jones
Apple has enjoyed a huge year on the market, but as it turns its attention to the future, it’s been claimed that the tech giant is set to launch more than 20 new products in 2026.
Every year seems like a big year for Apple, but that’s the name of the game as it tries to stay ahead of its fierce rivals.
But off the back of a resounding 2025, where can the brand actually go to keep improving?
Well, every direction is the answer, as reports suggest that over 20 Apple products are coming in 2026, including three new phones.
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Apple set for three iPhone releases in 2026
The iPhone 17 was arguably the biggest overhaul of any product in the Apple fleet for the better half of a decade.
With a huge battery increase, among other improvements in the camera, resolution, and performance sectors, the iPhone 17 and Air have been a resounding success.
But the fun isn’t stopping there, as there are set to be three new phone instalments in the coming year.

According to reports from 9-to-5 Mac, the first phone on the way is the iPhone 17e. The ‘e’ is usually a simplified and smaller version of the existing model, which is usually favored for those who want an upgrade but work on a tighter budget.
Then, going into the second half of the year, the company’s first ‘foldable’ phone is supposedly launching.
Rounding off the year is set to be the iPhone 18 Pro Max, which will continue the brand’s improvements with the liquid glass software and more.
But that isn’t everything on the 2026 list, by a long way.
Huge hardware haul rumored for 2026
Having pivoted far beyond the simple iPhone offerings, it is now reportedly working on more products than ever before.

Despite having just launched the new MacBook Pro, more tablets and Macs are being lined up, as the company is porting its tech onto bigger screens.
So far, rumors suggest that we’ll be getting two advancements of the MacBook series, up to the ‘M6’ range.
Then, there are upgrades in the smart watch, AirPods, AirTag, and even smart glasses.
After all of the dust on the hardware settles, the company is even continuing its work on iOS and CarPlay, with expected improvements coming to the home modules too.
After a massive swing in 2025, Apple is really looking to hit a home run in 2026.
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Jack Marsh is a journalist who started his media career after graduating with a degree in Journalism from the University of Chester. As an avid supercar and racing enthusiast, he has a passion for everything from Formula 1 to NASCAR. Whether it's highlighting the intricacies of McLaren’s anti-dive suspension revelations or recognizing celebrities’ multi-million-dollar rides, he has a keen eye for the faster things in life.