Cars

Audi's new futuristic concept car for 2027 is going into production

Published on Oct 02, 2025 at 7:48 AM (UTC+4)
by Claire Reid

Last updated on Oct 08, 2025 at 4:22 PM (UTC+4)
Edited by Kate Bain

Audi’s latest concept car, the Audi Concept C, has been branded a ‘step in the right direction’ as the carmaker says it will ‘pave the way for the future’.

The all-electric was unveiled last month, and quickly drew comparisons to the iconic Audi TT.

The two-seater features a slick design, with an open-top roof, and was inspired by the Auto Union Type C and the third-generation Audi A6.

Although the car is just a concept, the prototype vehicle is fully drivable.

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The Concept C EV will ‘pave the way for the future’ of Audi

Unveiled last month, the Audi Concept C features clean lines and a bold rectangular grille at the front. 

The rear of the car has quad-element LED and slats running up the back; there’s also no back window. 

Audi has reportedly set its sights on annual sales of two million cars and is considering opening up a plant in the United States
Audi

Much like the outside, the carmaker has kept the interior minimalist with strong architectural surfaces, natural materials, and geometric forms that are designed to keep it ‘free from distractions’.

Its minimalist design isn’t to everyone’s taste – in fact, Mercedes design boss Gorden Wagener had some pretty harsh words for it – but others love it. 

Commenting on an article about the Concept C on Top Gear, one fan said he wasn’t keen on ‘overfussy vehicles’ and branded the design ‘a big step in the right direction’ for Audi. 

For what it’s worth Audi appears to be on the same page.

The carmaker said the EV ‘embodies the brand’s new design philosophy and paves the way for the future’, meaning we’ll probably be seeing more sleek and uncomplicated designs in the future. 

This is the Audi Concept C, an open-top, all-electric sportscar concept that many people will call the new Audi TT
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Is the concept car going into production?

The Concept C is just a drivable prototype for now, but Audi wasn’t using a figure of speech when it said it was paving the way for the future. 

Audi’s CEO has confirmed that the two-seater sportscar will go into production. 

“Every concept we present is backed by a definite production decision. This means that the Audi Concept C is not a vision of the distant future, but a concrete preview of a production vehicle,” Audi CEO Gernot Döllner said. 

The EV is slated to go into production in 2027 and will be made at the Audi’s Böllinger Höfe plant.

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With a background in both local and national press in the UK, Claire moved to New Zealand before joining the editorial team at Supercar Blondie in May 2024. As a Senior Content Writer working on New Zealand Standard Time (NZST), Claire was the first writer on the team to make the site’s output a slick 24/7 operation covering the latest in automotive news.