Brit Emma Raducanu had $163K Porsche taken off her but she loves her more modest car anyway
- Emma Raducanu is a brand ambassador for Porsche
- In 2022, she was given a Porsche 911 as a gift
- Now Porsche wanted it back
Published on Oct 10, 2024 at 12:17 PM (UTC+4)
by Alessandro Renesis
Last updated on Oct 10, 2024 at 5:49 PM (UTC+4)
Edited by
Tom Wood
Something very strange happened to British tennis star Emma Raducanu.
Raducanu, a Porsche brand ambassador since 2022, now no longer owns a Porsche.
Her Porsche 911 was taken away.
But it’s okay, because apparently she has a back-up car she loves even more.
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A strange thing happened
In 2022, Emma Raducanu was named a global brand ambassador for Porsche following her US Open victory the year before.
Raducanu also received a Porsche 911 Carrera GTS Cabriolet as a gift to celebrate the deal.
Fast-forward to 2024, and according to reports by several news outlets, including The Sun, Porsche wanted the car back.
The car was given to Raducanu as part of the agreement, so the company is obviously entitled to take it back.
But it’s still a strange thing to happen.
Especially because Porsche made it clear they don’t intend to end said partnership.
Emma Raducanu loves her back-up car
Emma Raducanu apparently owns a cheap and cheerful Dacia Sandero as a back-up car and she loves it.
As you can expect, Dacia also saw an opportunity here and took to X to address the situation.
“Dear Emma, whether it’s your forehand, backhand or Sandero keys in-hand – you know a thing or two about relaibility,” Dacia wrote.
“Some brands may let you down, you can always trust your Sandero.”
The complicated relationship between brands and ambassadors
Brand ambassadors get money, and free products on top of that.
That’s the short version of the long story, but the long story is actually more complicated.
David Beckham, for example, is a brand ambassador for Maserati, and he was able to design his own MC20.
Maserati even launched a limited-edition collection designed by Beckham.
Would Maserati ask for the car back?
We don’t know, because we haven’t read the contracts.
But Raducanu’s situation was, at the very least, unusual.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
