Cadbury once used Creme Egg cars for the perfect Easter marketing
- Cadbury once unveiled a fleet of egg-shaped cars
- The vehicles were used to promote Creme Eggs and Mini Eggs
- The cars were recently restored to their former glory
Published on Apr 21, 2025 at 10:31 AM (UTC+4)
by Claire Reid
Last updated on Apr 09, 2025 at 3:47 PM (UTC+4)
Edited by
Kate Bain
Chocolate maker Cadbury once used a Bedford Rascal and its famed Creme Egg to create the perfect marketing campaign in the run-up to Easter.
The sweet treat was originally introduced as Fry’s Creme Egg in the UK in the early 1960s.
For those unfamiliar with the Creme Egg, it’s an egg-shaped chocolate with a super sweet white and yellow filling, that’s a bit like fondant.
These days, they’re sold around the world – but back in the 1980s, Cadbury came up with a genius marketing tool to promote the Creme Egg.
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What do you get if you cross a Bedford Rascal and a chocolate egg?
Brands using cars to promote their products is not unusual – just take a look at this custom 1963 Cadillac Series 62 Convertible that was turned into an ice truck by Häagen-Dazs or this collaboration between Mercedes-Benz and the fashion brand Moncler.
And, back in the 1980s, Cadbury commissioned five very special egg-shaped vehicles, which were based on the chassis of a Bedford Rascal.
The vehicles were used to take part in Easter Egg hunts around the UK, with three of them covered in Creme Egg branding and two with a Mini Eggs design.
The finished vehicles were certainly head-turning with their egg-shape, split windscreen, and upward lifting doors.
And that’s before you get to its Creme Egg-inspired liveries.
The designs also included bumper stickers with slogans including ‘You should see the bird that laid!’ and ‘Painted in eggshell finish’.
Where are the Creme Egg cars now?
After taking to the roads of the UK for many years, the Creme Egg cars were retired.
One of them ended up at the Beaulieu Motor Museum where it was kept on display for a number of years.
However, a spokesperson from the museum told Hagerty that the three Creme Egg vehicles were now with a private collector.
In 2022, the cars were re-wrapped by the egg-sperts at the UK-based Viable Graphics and restored to their former glory.
After doing a bit of digging, the publication found that – as of last year – two of the cars were registered as Statutory Off Road Notification (SORN).
But one had been taxed and was up to date with Motor of Transport (MOT) test, meaning that technically it could still be out and about on the street – eggcellent news.
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
