Jeep gave us the Gladiator in Gecko Green, Nacho Orange and Chief Blue last year.
This year, it’s giving us only one new color; High Velocity yellow.
While it might lack in diversity, it certainly doesn’t lack in intensity.
In fact, it will be pretty hard to miss this neon yellow color on the road.
Called High Velocity Yellow, the color’s unlike anything Jeep’s released before.
Jeep, which said it wanted to bring “bright sunshine” to its lineup, will also make the color available on the Wrangler.
High Velocity joins already-available colors including Firecracker Red, Sarge Green, Hydro Blue, Sting-Gray, Granite Crystal, Black, and Bright White as color choices on the Gladiator for 2023.
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The Jeep High Velocity option will be available as a $395 option, just like all other colors in the line-up.
While the brand hasn’t yet announced pricing for the 2023 Gladiator models, the 2022 Gladiator starts at $38,765.
Jeep High Velocity joins Firecracker Red
The vibrant neon yellow color might be new to Jeep’s lineup, but it’s certainly not new to the roads.
In fact, it might just be one of the most popular color options right now.
From BMW to Corvette and even Rolls Royce, car makers are creating some of the boldest, fluorescent yellow colors imaginable.
Rolls-Royce Neon Nights Collection
This particular collection was unveiled at Monterey Car Week back in 2019, making Rolls Royce well ahead of the game.
The Lime Rock Green color, together with Eagle Rock Red and Mirabeau Blue made up the neon nights collection.
Porsche Panamera by Mansory
BMW M3 in Sao Paolo Yellow
Chevrolet Corvette Stingray in Accelerate Yellow
Private buyers have also been keen on the color, taking their cars to be wrapped and even painted by modifiers.
Supercar Blondie’s very own Sergi Galiano got his BMW X6 painted neon yellow in 2021.
In fact, he boldly claims to have started the trend.