Dan Lanning treats Oregon’s top recruits to rides in a customized Ford Bronco worth over $250,000

  • Coach of the Oregon Ducks Dan Lanning bought a Ford Bronco
  • However, the Bronco is customized and came with a hefty price tag
  • He was seen at the weekend giving future recruits a ride in the car

Published on Apr 26, 2025 at 3:42 AM (UTC+4)
by Daisy Edwards

Last updated on Apr 24, 2025 at 6:34 PM (UTC+4)
Edited by Kate Bain

Football coach Dan Lanning has been spotted treating Oregon’s top new recruits to rides in a customized Ford Bronco that he bought for an eye-watering $250,000+ price tag.

The Oregon-based all-star football coach recently shared on a podcast that the $280,000 customized Ford Bronco was his biggest purchase when he hit the big time.

Even though it came with such a hefty price tag and all the bells and whistles associated with a Bronco that was once purchased by LeBron James, it seems he doesn’t mind sharing it.

The customized vintage Ford Bronco spent the weekend being used as transport for some potential future ducks.

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Dan Lanning spent more than $250,000 on a customized Ford Bronco

It seems to be the season of the Ducks, with the Oregon Ducks taking college football by storm, being led by its extremely successful celebrity coach, Dan Lanning.

Having the success Lanning does means that it also comes with a pretty hefty paycheck.

In fact, the football coach is rumored to have a new net worth of around $11 million.

He did what a lot of us do when we receive our first big paycheck and immediately spent it on a very expensive car – over $250,000 to be exact.

In a podcast, he explained his massive purchase: a 1974 customized Ford Bronco, tricked out to the max with all the bells and whistles anyone could ever want.

The last person to buy one like this was LeBron James.

Oregon’s top recruits are given star treatment

Over the weekend, Lanning made headlines by giving some of Oregon’s top recruits rides in his customized Ford Bronco.

Even though the extremely expensive car burned quite the hole in his wallet, he seems to know what kind of power of persuasion a vintage customized Ford Bronco can have as a recruitment tool.

It was a very smart move to give the new recruits a taste of the good life with the sweetest ride in all of Oregon.

Hopefully, Lanning found the next Marcus Mariota amongst the new recruits he took for a ride in his customized Ford Bronco.

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Daisy Edwards is a Content Writer at supercarblondie.com. Daisy has more than five years’ experience as a qualified journalist, having graduated with a History and Journalism degree from Goldsmiths, University of London and a dissertation in vintage electric vehicles. Daisy specializes in writing about cars, EVs, tech and luxury lifestyle. When she's not writing, she's at a country music concert or working on one of her many unfinished craft projects.