Employee that took Dodge Viper off sign after 28 years shares astonishing images of interior

  • A first-generation Dodge Viper was sitting atop a US car dealership
  • It was a marketing stunt, but it also became a landmark
  • After almost 30 years the car has finally been taken down

Published on Nov 12, 2024 at 3:56 PM (UTC+4)
by Alessandro Renesis

Last updated on Nov 13, 2024 at 10:41 AM (UTC+4)
Edited by Kate Bain

Employee that took Dodge Viper off sign after 28 years shares astonishing images of interior

A real first-generation Dodge Viper was mounted atop the Audubon Chrysler dealership sign in Henderson, Kentucky, in the US in 1996.

What initially started as a marketing ploy eventually became a local landmark.

Now, after almost 30 years, the car has been taken down off the sign.

And people can’t believe what they’re seeing.

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The story behind the Viper atop the Audubon Chrysler dealership in Kentucky

For years, everyone assumed the iconic Dodge Viper on the sign was merely a prop car or just body shell, but it wasn’t.

But the car is actually real, and only had 12 miles on the clock when they put it up there.

Jacob Schreiber, native of Henderson, posted photos of the Viper being brought down on the Viper Club of America Facebook group.

All in all, the Dodge Viper is in great shape.

The tires are saggy, the driver’s seat gone but other than that, the only part that shows true sign of damage is the paintwork, which was obviously ruined by the elements.

What’s going to happen to the Dodge Viper?

Like so many other American icons, the Viper is special, but not that rare.

Obviously we’re not talking Toyota Corolla or Ford F-150 numbers, but Dodge still produced at least 32,000 units.

For a car with a six-figure price tag and a massive V10 in it, that’s not nothing.

It also explains why some people occasionally decide to turn Vipers into limos or even off-roaders.

Sometimes, they even just get abandoned and forgotten about.

Currently, Dodge has no plans to unveil a new Viper.

But given how well this one faired while suspended in the air, perhaps it might not be a bad idea.

Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.