Ferrari only makes 13,640 cars a year but every single car is worth a huge amount of pure profit

Ferrari only built 13,640 cars last year but its operating profit was outstanding.

The Italian automaker can easily match – or beat – manufacturers that are 100 or 1,000 times more prolific for obvious reasons.

But, clearly, the margin on a Ferrari is much higher.

This, by the way, probably explains one key fact about the new Luce EV.

The elephant in the room

It’s not entirely our fault because automakers routinely share or highlight whichever metric looks best.

But we sometimes tend to forget that there are two numbers with a dollar sign next to them that matter: revenue and profit.

Revenue gives you leeway to invest, but generally, a business shouldn’t survive in permanent debt.

Ferrari is doing great on both fronts, but the electric revolution is causing some problems to automakers.

The most famous example is Porsche.

After operating as one of the world’s most profitable automakers, Porsche AG reported an operating profit of €413 million in 2025 – a 92.7% drop from €5.64 billion the previous year, with profit margins shrinking to 1.1%.

Ferrari recently launched its EV, and the massive price tag ($650,000) is probably due to this reason: they know EVs are more expensive to make, and they don’t want to make them at a loss.

Ferrari is a cash-printing machine

Throughout its history, Ferrari has built around 300,000 cars, 90 percent of which are still on the road.

In 2025, they delivered 13,650 cars but netted €1.6 billion – $1.75 billion – in profit.

That works out to $130,000 in profit per car.

This is a stellar result, especially when you compare it to other key manufacturers.

Ford and Stellantis recorded similar numbers, but they produced millions of cars to get the same result.

Obviously, this is not exactly an apples-to-apples comparison.

But it’s still impressive.

What will happen with the Luce?

Ferrari said the Luce is sold out through the end of 2027, which is good news for them.

But one thing we don’t know is how much it cost to produce.

There’s no official figure, but, the Luce definitely cost seven figures in R&D, and each one will probably cost roughly six figures to make.

Ferrari will likely make that back not just because of the hefty price tag, but also because there’s no such thing as a ‘standard’ Luce.

We can bet good money that no customer will have ordered a Luce without adding tens of thousands of dollars in optional extras, and those are even more profitable for automakers.