Ferrari has officially unveiled its first ever EV the $640,000 Ferrari Luce and it's a 1,036HP beast

People have talked about it, speculated about it, and now it’s finally here: the new electric Ferrari Luce.

The first all-electric Ferrari, this is arguably one of the most important Ferraris ever made.

It also one of the strangest-looking Ferraris ever built, which we’re sure people are going to have an opinion about.

But, as ever, the market will decide.

A 1,036-horsepower beast with everything designed in house

After years of leaks and rumors, Ferrari finally unveiled its first all-electric vehicle, which is a four-door, five-seat vehicle that’s halfway between a sedan and a coupe.

Designed by Sir Jony Ive, the man who designed the iPhone, the new Ferrari produces 1,050 PS (1036 hp) with a 122-kWh battery pack (with 329 miles of range) and powertrain that’s fully designed in house.

The exterior looks nothing like any other Ferrari, which is no doubt going to be the biggest point of contention.

And this is a massive car: it is actually a little bit longer than the Purosangue.

“With Ferrari Luce, we are once again redefining the limits of what is possible,” said John Elkann, Chairman of Ferrari.

The Luce’s cabin features mechanical buttons, analog dials and toggles combined with multi-layered OLED displays developed exclusively with Samsung Display for the project, which is good news because as we all know people want physical controls back.

It also includes several nods to iconic models from the past, starting with the dual round tail lights from the 288 GTO.

And did we mention the coach doors?

Deliveries are scheduled for 2027, with a starting price of €550,000, equivalent to around $640,000.

How Ferrari created a ‘real’ sound for its EV

Most EV makers resort to engine noise that’s essentially entirely fake.

That’s what Abarth did, and also what Dodge did.

The idea is to create a sound that mimics that of an internal combustion engine to provide the same emotional experience.

It hasn’t really worked so far.

That’s why Ferrari chose a completely different approach that’s potentially ground-breaking.

Rather than manufacturing fake noises, the Italian automaker decided to amplify existing sounds.

The company has created and patented a system that uses sensors to amplify organic vibrations and noises coming from components moving inside the engine, the chassis, and the battery pack.

Broadly speaking, that’s not so different from how the exhaust system of a gas car works.

Ferrari mentioned this a while back, when they first teased the car, but we’re soon going to find out what that means concretely.

And, as ever, customers will have the final say.