Ferrari files trademark which suggests another one-off supercar could be imminent

Ferrari has filed a new trademark, and it didn’t take long for people to start joining the dots.

The name is short, a little weird, and very Ferrari: HC25.

It popped up not long after Ferrari revealed another one-off supercar, which makes the timing interesting.

And while trademarks don’t promise anything, this one feels like it’s hinting at more than just paperwork.

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Why Ferrari’s HC25 trademark looks like a one-off car in disguise

Here’s what we know for sure. 

Ferrari has registered the name ‘HC25’ with the World Intellectual Property Office, covering use on a car and a bunch of standard Ferrari categories.

That alone isn’t shocking. 

Ferrari files lots of names. 

Most of them never turn into actual cars.

But this name doesn’t sound like a normal Ferrari model. 

It doesn’t fit with the usual three-number badges or long-running nameplates Ferrari uses for cars you can actually order from a dealer.

Ferrari’s one-off cars are different. 

They usually get short, custom names that only exist for a single build. 

Recent examples include the SC40 and the KC23 – both designed for one specific customer, and both very much their own thing.

HC25 fits right into that club.

The ‘25’ part is still a mystery. 

It could point to the year. 

It could mark a private anniversary or milestone for the owner. 

Ferrari almost never explains these details upfront, especially when it comes to one-off cars.

So no, this filing doesn’t confirm a new car is coming tomorrow. 

But Ferrari has a habit of filing names shortly before revealing something special. 

And that’s why people are paying attention.

Ferrari keeps making cars most people will never own

What’s interesting is how often Ferrari is doing this now.

One-off cars used to feel rare, like once-in-a-decade surprises. 

Lately, they’ve become a regular flex. 

Ferrari builds them to keep its best customers happy, and to let its designers go a bit wild without worrying about mass production.

These cars aren’t about speed records or sales numbers. 

They’re about showing what Ferrari can do when there are basically no rules.

They also keep Ferrari in the spotlight between big launches. 

One mysterious reveal is enough to set social media off all over again.

If HC25 turns out to be real, Ferrari won’t tease it endlessly or explain it step by step. 

That’s not how this works.

Ferrari will reveal it when it wants to – and until then, HC25 is doing its job.

It’s reminding everyone that somewhere in Maranello, there’s probably a car being built that no one else on Earth will ever get to drive.

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