German tuner company Brabus is building an entire luxury island for gearheads
- High-end tuning company Brabus is creating a luxury island
- The new development will include 450 residences
- The apartments and villa don’t come cheap
Published on May 04, 2025 at 11:12 PM (UTC+4)
by Claire Reid
Last updated on Apr 30, 2025 at 5:46 PM (UTC+4)
Edited by
Tom Wood
German tuning company Brabus has unveiled its ambitious plans to build a luxury island in Abu Dhabi’s Al Seef district.
Brabus was founded in 1977 as an aftermarket high-performance tuning company.
It is, of course, best known for its work on Mercedes-Benz models, but has also modified numerous other vehicles, including Porsches.
Now, the company is branching out into real estate with the super luxe ‘Brabus Island’.
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Brabus isn’t the only automotive company in the real estate space
While a move into real estate might seem a little left-field for a car company, Brabus isn’t the first automotive maker to branch out into property.
Aston Martin has a luxury tower block in downtown Miami, Bugatti has its extravagant Bugatti Residences, and Porsche has a 56-story tower with its own sky garage and car elevator.
However, Brabus is going one step further, with its plans to launch its luxury island, which will be home to a total of 450 luxury residences spread across numerous towers and villas.
In total, the development will measure 100,000 square meters and will offer various accommodations from beach villas to townhouses.
The properties – 350 of which will be apartments – will be offered with three signature interior design schemes and, as you’d expect from the high-end tuning company, they’re all very swanky.
The themes include the dramatic Black and Bold, the sophisticated Gray Haven, and White Bliss, which has a minimalist vibe.
The luxury apartments and villas won’t come cheap
CEO Constantin Buschmann says it will be building a ‘lifestyle’ with the new luxury island development.
“Brabus Island is both an incredible milestone and an evolution that makes sense,” he said.
“For nearly five decades, Brabus has built products that move people — emotionally, viscerally, physically.
“But this is different.
“Now, for the first time, we’re not just designing vehicles for a lifestyle — we’re designing the lifestyle itself.”
Construction on the development is set to get underway pretty soon, during the summer of this year, with a view to completing the first property handovers in 2028.
But if you’re interested, you’ll need some deep pockets, as properties are expected to be sold for between $800,000 and $7.4 million apiece and will range in size from around 1,152 to 4,908 square feet.
However, with the Brabus name attached to the development, we’re sure it will pique the interest of car lovers and gearheads from around the world.
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
