This guy makes 8 figures a year making sandwiches
Published on Sep 05, 2023 at 6:07 PM (UTC+4)
by Alessandro Renesis
Last updated on Sep 06, 2023 at 12:32 PM (UTC+4)
Edited by
Kate Bain

This Italian businessman makes eight figures a year making sandwiches.
It all started with one sandwich shop, and now he’s expanded the business with a bunch of new locations, including two in the United States.
It sounds like one of those ‘American Dream’ stories, except it happened in Italy.
His name is Tommaso Mazzanti and his sandwich shop is called ‘All’Antico Vinaio‘.
What started out as a small sandwich shop in the center of Florence has now ballooned into a multi-million dollar business.
In addition to six shops in his native Italy, there’s one in New York City and another in Los Angeles.
And there’s no crazy secret behind it, he’s literally just making sandwiches.
Sure, Mazzanti is definitely on top of his game when it comes to marketing but still, it’s all about those sandwiches.


Revenue-wise, the business generates eight figures each year.
“We did $25 million in 2022. This year, with the US market, we’re projecting around $43 million”, Mazzanti said in a podcast.
Mazzanti bought a Lamborghini Urus SUV to celebrate the opening of the US locations and had it customized with a crazy neon yellow wrap courtesy of Evosound Custom.
As standard, the Lamborghini Urus starts at around $235,000.
And you probably need to add a few thousand dollars on top of that for the wrap and the new wheels.
Can’t go wrong with a fluorescent wrap on a Lambo, can you?
Speaking to Supercarblondie.com, Mazzanti said the Urus was probably a one-off present to himself because he planned to invest every dollar he could in his sandwiches.
“[The Lamborghini Urus] was a bit of a treat, but apart than that, every dollar goes back into the business,” he said.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.