Jaguar denies rumors of pivoting on EV policy as the company doubles down on vision for a hyper-luxury electric future

Jaguar has spent the last few years making one thing very clear.

Its future is electric, unapologetically so, and there’s no halfway plan waiting in the wings.

That’s why a new report suggesting the brand was rethinking that stance raised eyebrows fast.

But the manufacturer’s response was just as quick, and a lot less subtle.

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Jaguar says it’s not building a hybrid, full stop

The rumor started with a UK Sunday Times report claiming Jaguar was secretly exploring a hybrid model to calm fears about running out of charge on long trips.

According to the report, this setup could travel up to 680 miles using a mix of fuel and battery power, which sounds impressive next to the roughly 430 miles expected from a production version of its upcoming Type 00 electric car.

The manufacturer says that entire idea is wide of the mark.

A company spokesperson shut it down, saying the plan to reinvent Jaguar as an electric-only hyper-luxury brand has not changed. 

The first all-new electric model is still coming later this year, exactly as planned.

Another senior source inside the company was even more direct, brushing off the hybrid talk as nonsense. 

In other words, Jaguar isn’t hedging its bets. 

There is no backup plan humming away in the background.

And the company isn’t easing into this transition. 

It’s tearing up the old playbook and starting again, shifting from a traditional premium carmaker to a hyper-luxury EV brand with a much smaller, more exclusive lineup.

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Why the rumor sounded believable anyway

To be fair, the numbers made the story tempting.

Jaguar has built some seriously long-legged cars in the past. 

Diesel models like the F-Pace could cruise close to 600 miles on a single tank without breaking a sweat.

Stack that history against an electric range figure that’s lower, and suddenly the idea of a hybrid just in case starts to sound logical.

But that’s not the comparison Jaguar is interested in winning.

The company isn’t trying to outdo its old diesels or chase the biggest range headline.

It’s betting that design, status, and a fully electric hyper-luxury identity will matter more to the buyers it’s targeting.

For now, Jaguar’s line is firm. 

No hybrids, no soft landing, no gradual retreat. 

The brand says its future is electric, and it’s sticking to it.

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