The new Lamborghini Urus S is a $200,000 'track-friendly family car'
Published on Sep 30, 2022 at 5:47 PM (UTC+4)
by Alessandro Renesis
Last updated on Jan 02, 2023 at 11:46 AM (UTC+4)
Edited by
Alessandro Renesis
It feels a bit odd to include words like ‘track’ and ‘family car’ in the same sentence.
But that’s exactly what the new Lamborghini Urus S is: a 657-hp beast that combines comfort and performance.
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With a price tag of around $208k, the Urus S is essentially the entry-level version of Lambo’s best-selling vehicle, the Urus.
This being a Lambo, let’s start with performance.
The new Urus S uses the same twin-turbo V8 as the previous model but it’s faster and more powerful.
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While the old Urus had to make do with 641 hp, this one delivers 657, which means it can do 0-60 mph in just 3.5 seconds.
The top speed is 190 mph.
There’s more good news because Lamborghini put it on a diet, and it now weighs nearly 50 kg (110 lbs) less than its predecessor.
In terms of styling, the Urus S comes in with a new front bumper and a matte black skidplate made from stainless steel.
At the back, you’ll find upgraded exhaust tailpipes available in shiny black, matte black or bright chrome.
You can also make it more aggressive and sporty with the optional carbon fiber hood, carbon fiber and larger 22-inch and 23-inch wheels.
For reference, the car comes with 22-inch rims as standard.
Inside, you’ll find the same layout and dashboard, but Lambo has added a huge selection of new color options and materials.
Lamborghini has only announced pricing for the UK (£188,000) and Italy (€192,000).
For reference, that translates into $208,000 and $188,000 respectively.
Mind you, the company will almost certainly adjust the price tag depending on a few market-specific factors.
You’re probably looking at a price tag of around $200,000 in the U.S.
The Urus is a big deal for Lamborghini.
In just over four years, Lamborghini delivered more than 20,000 units and it’s just a matter of time before the SUV replaces the Huracán as the brand’s best-selling vehicle ever.
And more to the point, the company says nearly 70 percent of Urus buyers have never owned a Lamborghini before.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
