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 Lancia are back with this special ‘immersive’ car

This Lancia is a thing of beauty, but it's the interior that really sets it apart.
  • This new Lancia is a thing of beauty
  • It has an ‘immersive’ interior mode
  • No expense has been spared on creating a truly beautiful car

Published on Feb 16, 2024 at 3:38PM (UTC+4)

Last updated on Feb 22, 2024 at 3:32PM (UTC+4)

Edited by Adam Gray

This Lancia has an ‘immersive’ interior that will blow your mind.

It looks ridiculously cool, and has a load of fascinating design features.

There’s a round roof, a tiny button that you can push to open the door, and wheels that are very satisfying.

It’s what’s inside that counts, though.

The interior of this car – the Lancia Pu+Ra HPE concept – is a thing of beauty, with lights that match your mood, serious attention to detail and comfort, as well as ‘immersive’ mode picks up colors from the outside and brings them inside the car.

You’ll just have to watch the video to understand that properly – it’s cool though, trust us.

Lancia has really pushed the boat out for this one, and they’ve come up with a real beauty.

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