Luxurious $40,000,000 superyacht sold twice in less than two months in incredibly rare event
Published on Jan 09, 2026 at 6:03 PM (UTC+4)
by Alessandro Renesis
Last updated on Jan 09, 2026 at 9:18 PM (UTC+4)
Edited by
Emma Matthews
Anybody can flip a supercar or a watch, but only real heroes can flip a luxury superyacht.
And it happened twice with this vessel – and in less than two months.
This is unheard of.
There are lots of reasons why people don’t sell yachts for profit, and one in particular stands out.
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Here’s why ‘flipping’ superyachts is unheard of
Generally speaking, the rich and the ultra-rich buy a superyacht, use the ship for a few years, and then they buy a newer one years later.
They sell the boat for a bigger one, or if something happens and they go broke.
But they almost never flip a yacht for profit.
It’s not because they don’t need the money – millionaires and billionaires are always flipping things like cars and houses for profit – but it’s simply because superyachts are terrible for this sort of thing.
Superyachts don’t age particularly well, and they cost a fortune to run.
There’s no point buying a luxury superyacht today for $10 million and then selling it next year for $11 million if it costs you $3 or $4 million to run this year.
By definition, superyachts are money pits.
You buy one, you enjoy it and maybe offset running costs by chartering it, and then you sell it… at a loss.
Almost without fail.
This superyacht sold twice in the two years
A superyacht formerly known as Family Day changed hands twice in less than 60 days.
Valued at approximately $40 million, the 65-meter (213-foot) boat was purchased in late 2025, but, for whatever reason, the buyer had a change of heart.
The yacht, now christened again with the name Eternity, found a second buyer on January 7, 2026.
The yacht features a large counter-current swimming pool, which is a nice touch, along with a gym, a massive master suite with a balcony, and enough room for 12 guests in seven cabins.
Originally built in 2010, the vessel was refitted in 2022 and costs around $390,000 per week to charter, even though it theoretically ‘only’ costs around $100,000 per week to maintain.
Maybe that’s why this yacht sold twice in two months.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
