Man receives cryptic message from Slate after paying to reserve a truck, leading to surprise gift
Published on Jul 03, 2025 at 8:22 AM (UTC+4)
by Alessandro Renesis
Last updated on Jul 03, 2025 at 8:22 AM (UTC+4)
Edited by
Emma Matthews
A buyer who recently ordered the Slate truck, the electric truck backed by Jeff Bezos, received an unusual gift.
He hasn’t taken delivery of the truck yet, but the gift was basically confirmation of the fact his truck is being built.
We don’t know for sure exactly how he specced it.
But, interestingly, we can kind of deduce it precisely because of this gift.
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A nice little gift
The soon-to-be-owner of the truck wrote about his experience and shared a sketch of what his truck is going to look like.
Along with a nice drawing of his truck, presumably specced exactly as the real-life thing, he also received a – very long – letter.
“We’ve loved building your truck.
But, if you ask us, the real magic happens when you make it your own, and make memories of your own. Before you know, you’ll be behind the wheel of your very own Slate.
“And whether it’s a couple of small accents or you’ve put your creative fingerprint over every square inch, you’re part of the Slate family. Until then, here’s a small token of our appreciation.
“It’s a concept sketch by our design team. It started as an idea, but now it’s real. And that’s because of you. So, from everyone on the Slate team, thank you,” the letter read.
And yeah, it’s quite long, isn’t it?
It’s a nice gesture, though.
And it goes to show how Slate is pairing its unusual business model with an unusual approach to customer service.
About the Slate truck
This new EV startup, Slate, made headlines after introducing the world’s first electric ‘modular’ pick-up truck built on a budget.
The company even received financial backing from Jeff Bezos, and that probably contributed to the hype.
You buy the base truck and it doesn’t even have power windows, or you can spend a bit more and customize it with some cool gadgets.
You can even turn it into an SUV with a DIY kit.
The truck is cheap but not that cheap, considering a brand-new Ford Maverick can be had for less money. But the company has already received over 10,000 pre-orders.
The electric truck is only available in North America, for now, but hopefully that’ll change soon.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
