Master of the Rubik’s Cube? You can now wear the cult classic on your wrist
Published on Mar 03, 2022 at 12:39 PM (UTC+4)
by Alessandro Renesis
Last updated on Apr 05, 2022 at 5:41 PM (UTC+4)
Edited by
Kate Bain
Casio launched the G-Shock GA 2100 back in 2019 and has been beating its drum for the model ever since.
There have been a plethora of iterations and spin-offs since, but the latest and arguably coolest is a tribute to the beloved Rubik’s Cube.
They call it the ‘Casioak’ and collectors have been lusting after the luxury sports watch almost like a frenzy in the past five years.
Just like every other ‘Casioak’, the Rubik’s x G-Shock features the iconic octagonal bezel and case made from carbon core guard – a type of carbon-reinforced plastic invented and patented by Casio.
It’s also fitted with the traditional ana-digi display, boasting a 3-year battery life, a stopwatch, alarm function, an auto calendar, dual time, world time functions and 200 mt water resistance.
With each watch, you get two interchangeable bezel (one black and one white) and a Rubik’s Cube-shaped box.
The first 100 orders even received an actual Rubik’s Cube.
The first batch sold out super quickly, priced at £139 in the UK and $150 in the U.S.
Just like the Rubik’s Cube, G-Shock is an ode to the 1980s.
Back in 1981, Casio engineer Kikuo Ibe accidentally dropped his father’s pocket watch and broke it.
That’s where the idea for a durable, shock-resistant wristwatch came from.
Two years and 200 prototypes later, in 1983, Casio launched the G-Shock brand.
In the past 39 years now, G-Shock launched hundreds of new models every year but most of them were either loosely based and inspired by the original square case of the 5600 model, or they featured a regular round bezel.
The Casioak hit the spot, probably because it somehow managed to combine G-Shock’s famous durability and toughness with understated elegance.
All G-Shocks in general are a tribute to the 1980s, almost by definition, but the Rubik’s x G-Shock takes this nostalgia to a whole new level because nothing says ’80s’ more than the Rubik’s Cube.
The Rubik’s Cube was invented in 1974 by Ernő Rubik – a Hungarian inventor and architect – and it defined the 1970s and the 1980s, becoming one of the best-selling toys – if you could even call it a ‘toy’ – in history, with over 450 million Cubes sold to date.
And now you can wear it on your wrist.
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After beginning his automotive writing career at DriveTribe, Alessandro has been with Supercar Blondie since the launch of the website in 2022. In fact, he penned the very first article published on supercarblondie.com. He’s covered subjects from cars to aircraft, watches, and luxury yachts - and even crypto. He can largely be found heading up the site’s new-supercar and SBX coverage and being the first to bring our readers the news that they’re hungry for.
