If you tuned in to Super Bowl LVII, you probably saw the Ram 1500 REV commercial.
It was its first official appearance, and also signaled the opening of customer reservations for the battery-electric truck.
Just in case you didn’t see it, though, the 60-second commercial aired in the fourth quarter of the game and featured actor Jason Jones.
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The Emmy-nominated actor is best-known for his roles in The Detour, The Flight Attendant, and The Daily Show.
In the commercial entitled ‘Premature Electrification’, Jones humorously addresses head-on some potential electrification anxieties that consumers may have about purchasing an electric truck.
Basically, things like range, power, and payload.
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It was good to get a better look at the Ram 1500 REV after being teased with the concept a few months ago.
But some vital information has yet to be confirmed – range, power, battery size, etc.
What we do know, though, that it’ll be built on Stellantis’ new STLA Frame platform.
There will be a large frunk, as well as a number of large screens on the inside and a light-up Ram logo at the front, too.
The Revolution concept also features twin motors for four-wheel drive and 350kW fast charging, so those details may make it to production.
Despite the lack of info, reservations for the Ram 1500 REV are now officially open.
The brand says that it’s giving its owners more choices than ever to fit their individual truck needs, with the intention to deliver the right EV truck at the right time.
So, it’s kicked off the Rev Insider+ paid membership program.
For a $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order.
That’s in addition to exclusive access to events, news, and information about the Rasm 1500 REV.