Seiko has sat down with Queen (the band, not the British royal – although that would be cool) to create a custom watch.
It’s called the Seiko 5 Sports Brian May Limited Edition and it represents everything that Queen’s guitarist Brian May loves – i.e. his guitar.

The watch is styled after his famed red guitar which was crafted by hand with help from his father.
The watch pops with bright red and gold colors on the face and black and gold along the fabric strap.
Other than its custom look and signature at the back, this is just a standard Seiko 5 Sports watch – but that’s not a bad thing.
The Seiko 5 series is the Japanese brand’s flagship product and is often worn by those who live an active lifestyle.
The edition is due to go on sale in March 2022 and will be limited to 12,500 units worldwide, each costing £530.
