Subaru dog advertisements are paws-itively driving sales and stealing hearts everywhere
Published on Jul 20, 2025 at 3:09 PM (UTC+4)
by Daisy Edwards
Last updated on Jul 16, 2025 at 6:34 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
Subaru and its new aww-inspiring dog advertisements are seeing a paws-itive uptick in sales.
The adverts are not just funny and cute, they also showcase the outdoorsy spirit of the Japanese brand, as well as show the company’s commitment to the whole family enjoying a day out in the car – even the four-legged ones.
Using cute dogs to promote your brand is not new, because who doesn’t love puppies? But it’s more than just relying on cuteness to do your advertising.
Since featuring the cute dogs in its adverts, sales have increased by 153 percent for the automaker – we think that deserves a round of ap-paws.
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Subaru dog advertisements are paws-itively driving sales
The car maker’s marketing strategy of ‘take a normal car experience but make it dogs’ has been shockingly successful for the automaker.
Not only are Subaru’s nuclear dog family, The Barkleys, incredibly popular, but they also demonstrate a commitment to family life – furry or otherwise.
The Barkleys find themselves in many situations a young human family would find themselves in – like when the nursery rhymes stop and the baby gets fussy, or you try and back a trailer badly in front of your embarrassed friends.
It’s not an all-bark, no bite situation
The Japanese brand looks like it’s put its money where its mouth is, as it doesn’t seem to have used dogs for advertising just for the sake of it.
At recent major auto shows, the automaker has had a small fenced section of its national park-themed display dedicated to rescue dogs who are up for adoption.
Newer models also offer some dog-friendly accessories in the form of rear seat extenders to give doggies a chance to stretch out their paws, a Pet Rear Door Protector, washable cargo liners, and even a non-slip pet ramp.
Subaru’s commitment to man’s best friend has really paid off, with sales increasing by 153 percent since the dog campaign started running.
In fact it’s made Subaru America’s number one buy for dog owners.
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Daisy Edwards is a Content Writer at supercarblondie.com. Daisy has more than five years’ experience as a qualified journalist, having graduated with a History and Journalism degree from Goldsmiths, University of London and a dissertation in vintage electric vehicles. Daisy specializes in writing about cars, EVs, tech and luxury lifestyle. When she's not writing, she's at a country music concert or working on one of her many unfinished craft projects.
