Inside Supercar Blondie's $2,000,000 watch collection that was secret for years

Alex Hirschi – AKA Supercar Blondie – is showing off her secret watch collection and it’s worth millions.

She brought in Marco, a Swiss watch expert to break down the pieces, from milestone gifts to holy-grail finds.

There are models here that money alone can’t unlock.

And now the full lineup is getting revealed.

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Supercar Blondie’s $2 million watch collection

Alex starts the lineup with her very first Swiss watch – a Tissot she received as an 18th-birthday gift.

It came with 18 tiny diamonds set into the face, marking a special milestone into adulthood.

From there, the collection gets stacked fast. 

There’s a Frederique Constant Worldtimer she bought before the name or brand Supercar Blondie even existed.

Then there’s the limited-edition TAG Heuer Monaco she was gifted at the Monaco Grand Prix – a collectible tied directly to F1.

Franck Muller makes repeat appearances, including the blinged-out Crazy Hours with its jumbled dial that jumps across numbers.

And then come the Rolexes. 

The first is a Daytona she hunted for months – bought for $50,000 and is now worth nearly double. 

Next is the Ice Blue Platona – platinum on the wrist and heavy with status. 

But the real showstopper is the Rainbow Daytona – a unicorn set with gradient sapphires and meteorite subdials. 

It was a $280,000 buy that is now worth $450,000.

It doesn’t stop there. 

Then comes a Patek Philippe Nautilus, designed by Gérald Genta – the same man behind the Audemars Piguet Royal Oak. 

And the Royal Oaks make their own appearance here, too.

A Perpetual Calendar, a rare Reverse Panda Dial, and Chronographs now trading around the $200,000 mark.

The Richard Mille crown jewel

The collection builds toward one unmistakable peak: Alex’s first Richard Mille.

Skeletonized and feather-light, it’s engineered so precisely that it feels almost like you’re not wearing anything at all on your wrist.

Marco jokes that in Dubai, an RM is practically a requirement – the ultimate flex. 

For Alex, it’s more than that. 

It’s the crown jewel, the piece that shows her $2 million collection has stepped into the highest tier of watchmaking.

Supercar Blondie’s secret stash proves sometimes the flex isn’t in the garage, it’s on the wrist.

See the full collection over on the Supercar Blondie YouTube channel.

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