The TAG Heuer Formula 1 collection began with Ferrari, tested by McLaren, now made to suit every driver

Coveted watch brand TAG Heuer has a flashy Formula 1 collection, and the watches are really quite something.

Formula 1 is all about having a serious need for speed, and this selection of watches presents a way to keep track of performance levels in style.

But, as you’d expect, the watches come with a hefty price tag attached to them.

From Redbull to McLaren, the watches have been tested to ensure that they are the best of the best.

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TAG Heuer launched a flashy Formula 1 collection

Prestigious watch brand TAG Heuer is known to have a selection of exclusive, luxurious, and expensive watches. But did you know they had a Formula 1 collection too?

TAG has been associated with Formula 1 since 1971, when Jack Heuer struck a deal with Scuderia Ferrari, and as a result, the drivers started wearing the watches.

In 1985, TAG Heuer also became the sponsor for McLaren’s racing team. Now, fast forward to 2025, the company returned as the official F1 timekeeper.

“From timing legendary races to partnering with elite racing teams, TAG Heuer has defined precision in motorsport.

“The TAG Heuer Formula 1 collection embodies this fearless heritage, inspired by the adrenaline of the track,” stated the company.

Plus, the watch that is worn by Formula 1 legends is said to go through ‘more than 60 quality tests’.

But, as you’d expect, the Formula 1 collection comes with a huge price tag.

Each individual watch in the collection has special features, from different race teams to different materials and different types, such as a sonograph.

But, the numbers don’t lie, and the range of watches costs between $1,958 and $6,481.

Standouts of the collection include the Chronograph X Oracle Red Bull Racing option priced at $6,481 and the TAG Heuer Formula 1 Date that costs $3,578.

Formula 1 is one of the most loved sporting events in the world

For gearheads, getting to see cars race around a track at super-fast speeds is the highlight of the sporting calendar.

“Formula 1 racing began in 1950 and is the world’s most prestigious motor racing competition,” stated F1 itself.

The event season from March to December, with 21 races taking place in 21 countries.

And thanks to it’s luxe and stylish reputation, celebrities like to get in on the action, too.

In fact, Brad Pitt even just got to drive a McLaren Formula 1 car for real, and the event gave a new meaning to his name.

Plus, we bet you didn’t know that Mercedes driver Kimi Antonelli only passed his driving test weeks before making his Formula 1 debut.

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