Coca-Cola says 'the genie is out of the bottle' as it continues to use AI for Christmas advertisements
Published on Nov 05, 2025 at 10:07 PM (UTC-5)
by Daisy Edwards
Last updated on Nov 05, 2025 at 10:07 PM (UTC-5)
Edited by
Daisy Edwards
Coca-Cola is doubling down on using artificial intelligence this holiday season, saying ‘the genie is out of the bottle’ when it comes to using AI in its Christmas advertisements.
The drinks giant is embracing generative technology to create festive campaigns that mix traditional magic with futuristic creativity.
After testing AI in last year’s holiday push, the fizzy drink brand is going all in for 2025, using machine learning to craft personalised Christmas stories, animations, and images using a plethora of different animals.
The brand says it’s a ‘new era of storytelling’ and it’s here to stay.
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AI’ll be home for Christmas
Now Halloween is over, it is time for the Christmas season, and with that comes the premiere of different companies’ legendary Christmas commercials.
Nothing says the Holidays are Coming quite like the annual Coca-Cola ads starring the Coca-Cola truck, especially as the brand is synonymous with Santa’s red suit.
However, this year, the soda company’s latest campaign builds on its ‘Create Real Magic’ tech platform, which lets fans generate custom artwork with Coke’s assets through AI tools.
This year, Coca-Cola has scaled the concept globally, using AI to produce regional versions of its famous Christmas ads that reflect local traditions and characters.
From Santa’s sleigh powered by reindeer in Finland to drone-delivered bottles in Tokyo, every market gets a unique, AI-curated story.
The soda giant says this approach allows ‘billions of possible creative combinations’, giving its holiday marketing a futuristic twist while keeping the festive nostalgia alive.
Social media had other thoughts on the use of artificial intelligence: one viewer wrote, “Real magic is when you hire an actual artist with a soul.”
Another joked, “Wow, that was a great ad! I just ordered a whole crate of Pepsi.”
The internet might be divided, but the buzz is undeniable, and Coca-Cola’s bet on AI seems to be paying off in pure visibility.
Coca-Cola is betting on artificial intelligence advertisements
Executives at Coke say artificial intelligence has become an ‘essential creative partner’ rather than a gimmick.
The company believes generative tools are revolutionising advertising, allowing campaigns to be faster, more personal, and more interactive.
Industry experts agree that the move could reshape how global brands approach storytelling, blending human emotion with algorithmic precision.
As Coke puts it, “The genie is out of the bottle, and it’s wearing a Santa hat.”
Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
